Designing an e commerce website is not about creating an attractive website with all details on the Home page. The Internet is brimming with lots of e commerce websites and every big and small company is opting to sell online. However, most of the time, business owners and e commerce web developers fail to produce a pleasant shopping experience and end up with low conversion rates. In trying to make their websites more attractive they fail to engage their visitors sufficiently enough for them to buy online.
Customers enjoy the convenience of buying online, but if they find a site is difficult to navigate, they leave. The basic lesson of ecommerce web design is to make the customer’s life easy by providing products that they would not come across easily at another location. Customers like the simplicity of process and convenience of navigation but, on many e commerce websites, customers can feel lost in the process. Today, we will analyze some of the leading e commerce websites that succeed to create a balance between design and functions. Each of the points mentioned below are essential for good e commerce design.
1. Highlight your USP
It is important to communicate with your customers about what value you are providing to them and why they should purchase from your website. Do you offer free shipment? Is your price discounted? Do you give some rewards for buying? Is there extra discount for bulk buying? These all add value to the base product you offer your customers and should be integrated during the web development. Also your e commerce web designers should learn about your USP and how to highlight it efficiently within your web design.
2. Ease of navigation
One of the most frustrating experiences any user can have on an e commerce website is being unable to know where they are exactly and how to go to the page they want. Your e commerce web designer should produce a design where visitors can find whatever they are looking for with very few clicks. Also, your navigation menu should be easy to understand and contain details of your categories, subcategories and products.
3. Keep it simple
E commerce design needs to be simple and uncluttered. There should be a clear demarcation about what details to display and what not on every page. Putting up more information makes web pages look cluttered. E commerce developers should also understand the correct balance between images and text.
4. Design Elements
Colors :: They are one of the most important elements for any e commerce designers to understand. Depending on brand logo and product, colors should be selected in a way that they look fresh and eye catching. Color selection widely depends on the product; if your target is corporate, then your colors should reflect that but if your target is youth then your colors should be vibrant.
Typography :: Text is amongst the most important elements of any web design. Choosing a font that matches your corporate identity and products is key and may require a certain level of trial and error evaluation.
Spacing :: Correct spacing makes pages look clearer and encourages usability. Spacing includes line spacing, paragraph spacing and general white or clutter-free space.
Also, avoid heavy flash and animation and keep an eye on your loading speed as large images can affect loading speeds a lot. It’s also a good idea to check for multi-browser compatibility.
5. Avoid Disappointing Surprises such as :
- Currently not in stock
- Shipping is not free
- No next day delivery for this article
- No discount on particular purchase
- Negative Warranty / Exchange policy
Users do not like unpleasant surprises. Any e commerce website should state terms clearly before visitors embark on the buying process.