One of the chief factors to bear in mind when planning and executing your company’s online presence is the speed at which the entire sector can change, and change dramatically. Web design companies based in London and throughout the UK will be keenly aware of this, and will make it their business to be on top of the latest trends. One field which is still in the midst of constant upheaval is that of mobile application development.
The ways in which people access the websites they use has changed hugely in the past few years. Whereas, once, all interaction with websites tended to take place from a desktop computer, a combination of new technology and the ever-growing roll of the internet in people’s busy lives has changed this, and changed it on a permanent basis. The widespread take-up and technical sophistication of hand held devices such as the iPhone Blackberry and iPad has made it possible for anyone, virtually anywhere and at any time to go online and seek out the goods and services which they require. Dealing with this phenomenon is something which web design companies in London will place at the centre of any online strategy they put together for your business, bringing their expertise in mobile application development to bear, no matter what the specifics of the business you’re actually running.
If, for example, you’re seeking travel web design that works with the maximum impact on devices such as android phones and tablets, then there are certain factors which have to be kept in mind when the application is being put together. One of the most important of these is the ease of usability of the application in question. Rather than just being a smaller, more compact version of the main website, a mobile app is something which has been especially built to work on smaller, hand held devices. At their best, apps like this should demonstrate a seamless mixture of content, function and ease of navigation, using the features of a mobile device, such as a touch screen, and building their functionality around such features. In purely visual terms, for example, the interface of such an app should be built with larger, clearer areas of activity allowing for easy touch screen access.
Any SEO London expert will advise you that there is a big difference between merely putting together a website which will ‘fit’ onto a hand held device and creating an app which has been built with the features of such a device in mind. Features such as GPS technology, a built in camera, motion sensors and near field communication can all be utilised to create a mobile experience which works in parallel to the main website, rather than being thought of as merely an adjunct.
From the use of images which work better with the smaller size of screen, to content which can be downloaded quickly whilst allowing for variable connectivity, handing this area of your ecommerce development over to a company with depth of both experience and skill will ensure that no detail, however small, is left to chance.
Web design companies based in London will make it their business to be fully conversant with the latest developments in the field of online commerce. Utilising the many advantages offered by mobile application development is a part of this process, and the way in which your business is represented in the hands of consumers and would be consumers as they go about their busy lives will benefit greatly as a result.