Staff SEO Training

Vsourz offers custom onsite SEO training workshops for client staff at their premises. Our service will enable:

• Your IT team to learn what technical fixes need to be implemented.
• Your copywriters to learn how to write for your target audience
• Your marketing team to learn how to find the keyword phrases people use at the search engines to find services and products such as yours.

In order to customize and create the most valuable SEO workshop for your team, we must research and review your current website. This allows us to spend time getting to know your products, services and target market and incorporate this knowledge into our training program for your team.

Contact us now for more info or to schedule your in-house SEO training workshop.

The aim of the consultancy is to train internal staff and provide working examples to equip them to perform online marketing activities. The key areas in which we offer training and consultancy are outlined below and grouped by days.

Consultancy – Day 1

Keywords Analysis

• How to perform keyword mining - identifying the most effective keywords. Including examples.
• How to identify what people are searching for, including examples. Online tools.
• How to investigate competitor keywords and evaluate their online marketing strategy, including examples. Online tools and/or software.
• How to investigate the market.
• Compiling lists and prioritising generic, specific, direct, indirect, overlapping, cross sectional, accidental and geographic search keywords, including examples.

Website

• Overall review of the existing website
• Suggestions to enhance the site – structure, content, etc. Include examples.
• Suggestions to enhance code / meta data of pages. Include examples.
• Template for creating additional pages.

Consultancy – Day 2

Link Building
Directories

• How to search for and identify relevant directories, including examples.
• How to submit entries, including examples.

InBound

• How to search for and identify relevant sites, including examples. (forums, blogs, award sites etc)
• How to submit entries, including examples.

Local Search

• How to search for and identify relevant sites, including examples.
• How to submit entries, including examples.

Competitor back link review

• How is this done, including examples.
• How to submit entries, including examples.

Social Media Optimisation

• List of sites – e.g. Facebook, MySpace, LinkedIn etc
• Example profiles.

Articles & News Releases

• Guidance on creating, sourcing, distributing and publishing
• How to search for and identify relevant sites and directories for articles and new releases.
• Example news release and article.

Video Sharing Sites

• Searching for and identifying relevant sites
• List of most popular sites
• Example submission

Consultancy – Day 3

Email Marketing

• Guidance on creating message email, including an example.
• Guidance on landing page design, including an example
• Guidance on distribution, tracking and chaining / following up

Banner Campaigns

• How to search for and identify target sites, including examples
• Guidance on banner design, including example
• Guidance on landing page design, including an example
• Guidance on tracking

Google Adwords

• How to investigate competitor Adwords.
• How to identify the optimum keywords – least cost & most effective
• Creating ads, groups and campaigns – including examples
• Review of our campaign
• Guidance on landing page design including an example
• Guidance on monitoring techniques and adjustments
• Guidance on achieving best results for least cost