We grow qualified visitors to your website through a blend of best practice natural search engine optimisation, paid marketing, social media marketing and management and through rich and targeted content creation and marketing.
Competitor research for competitive marketing campaigns
Benchmarking your competitors is a crucial part of your business’s marketing plan. Only by understanding your competitors strengths and weaknesses and seeking out differentiated growth opportunities can you truly win in your sector.
Do you know who are your competitors? What your competitors are doing online? Do you know what you should be doing to stay ahead of the game and gain an edge? If not, then our competitor analysis service should be on top of your to-do list and we can help you get there. How?
Finding the Right Competitors
Can’t play the game blind! The stepping-stone to competitor analysis is identifying who your direct and indirect competitors are and where they are from.
We dig deep into the competitor data to determine your true competitor. We examine the strategies, what boosts them, how they are taking the market, keywords, traffic, conversions and how you are aligned with your competitor.
Assess the Wins and Losses
After of where you stand against competitors, we use this insight to identify what’s failing and where you can exceed to an edge.
Getting More from the Tools
Along with the manual analysis, we use various competitor analysis tools to find out the specific sites you are competing against and the areas where your competitors are standing in front and back from your brand.
How we measure your brand against the competitors
Our competitor analysis approach and strategy will involve a range of actionable, innovative and creative techniques that include qualitative and quantitative research methodologies:
Competitor Key Findings, Highlights & Takeaways
Alexa Rank Insights
Organic Traffic Insights
Paid Traffic Insights
Organic Keywords Insights
Paid Keywords Insights
Organic Position Distribution
Presence over Internet
Social Media Presence
Key benefits of Competition Benchmarking
Our in-depth competitor assessment program will yield benefits that can be crucial to
Understand the Competitive Market
Setting a Benchmark Metric
Better Targeting Customers
Market Potential Forecasting
Leading to New Ideas
Insights to Potential Opportunities
Stay Ahead in the Competition
Let Us Figure Out Who You’re Really Up Against and Provide Strategies & Online Marketing Opportunities to Grow Your Presence.
We will find out the strengths and weaknesses of the competitors, strategies, compare digital presence, benchmark where you are ahead, where you are being beaten and strike the right chord for success.