Trusted Partner for Startups, Scale-ups & Global Brands

20+

years of industry experience

300+

global clients and agencies

1000+

successful projects

ICR
Convatec
TESCO
University of Cambridge
Dhamecha
Expedia
British Airways
Barbados
Visit Sharjah
Macs Adventure
ECB
England Originals
Greater London Authority
London Growth Hub
Sylvanian Families
Premier Inn
Caldea
Travelpack
Tenon Tours
Golden Tours
Orveda
electricshop.com
The Invisible Collection
KSEYE
Cyplon Holidays
Bahrain Airport Company (BAC)
Travel Dubai
Cobone
Soudah Peaks
Axiom telecom
MadKicks
Dubizzle
MediaMint
E2E

Plan and optimize your digital customer
experience.

When looking to create a compelling digital product, whether on the web, mobile, or both, how your users experience what you have to offer can make or break your project.

In today’s modern digital world, people are used to the optimal web experiences honed over time by the big players. In their search for products, services, or content to answer their needs, slick, beautiful, fast, and easy-to-use experiences are far more likely to gain and retain their attention.

In fact, in the digital world where a competitor, distraction, or alert is just a click away, coupled with our shorter attention spans and heightened expectations, your digital product has to win the attention game.

As such, when embarking on a new digital project, user experience design is the art of attraction, appeal, and engagement. At Vsourz, our highly experienced user experience consultants deliver customer-centric user interfaces and experience design that delights, taking into consideration:

  • In-depth user research to understand what matters for your customers
  • Product/market fit
  • User journeys and flows
  • Prototyping and minimal viable product development to test and learn
  • Optimal experiences enabled through features and content.
  • Feedback cycles and user testing to iteratively improve
  • Usability testing and compliance against all modern standards
Whether you’re a startup setting out on your journey towards world domination or have a mature digital product you’re looking to improve, our user experience designers are ready to get stuck in realizing your digital advantage.
Optimize Digital Customer Experience
UX UI Design
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Drop us a line

What is User Experience Design?

First, let’s start with the user experience. When people come to a website or app, they read not only the content but also “experience” how it works, how it flows, and how it makes them feel.

And feeling here is quite important. You’ll likely know from your own online experience how frustrating it can be when the website you’ve visited fails to answer the question you had in mind, or makes it difficult to find the product you’re looking for.

User experience design is a very human approach to delivering digital experiences that can set your brand apart from everyone else in all the right ways. UX design, as it is often abbreviated to, takes a user-centred approach to every user-facing aspect of digital experience – from how accessible your app is, to how easy it is to interface with its content and features, through ergonomics and speed.

Creating the very best user experience is as much art as it is science. It’s about knowing the right visual design cues, and presenting products and information optimally. Data, research, and analytics inform a great deal of our UX design science, while the artistry of visual design appeal completes the picture.

User Experience Design
Features

User-Centric

Researching User Needs and Motivations

A crucial component of digital advantage is taking the time to think hard about who you want to appeal to, with what, and how. This step matters whether you are designing a new company website or a global community. More importantly, why they should care and why they should give you their precious time and attention.

We begin the design process of carefully crafting fantastic user experiences by helping you understand the needs and motivations of your target audience (if you haven’t already). If you’re already on top of your user research, we can assist in filling any gaps with our proven user-centric approaches.

As the needs and motivations of your target audience are understood and catalogued, we build on this understanding to design the most compelling ways for your products and services to come to life digitally.

Usable and Useful

Creating value at each touchpoint

If we stopped and thought about it, we could all list a whole bunch of things we value – from a precious heirloom to a rather worn yet favourite t-shirt. However, value is very subjective, especially since we’re all different.

When you design digital experiences, the aim is to create value for your users. While this may seem a little abstract, once we’ve understood their needs, we need to answer them as best we can, ideally better than our competitors.

For example, a tourist visiting a new city may need to navigate unfamiliar streets and might be searching for the best local restaurants. A digital experience that answers these needs by providing maps and genuine reviews could prove valuable. Hence Google Maps, TripAdvisor, and Citymapper all promise the best user experience. The one that answers each tourist’s needs best will likely win their loyalty and be used at their next destination.

As such, the user experience design process centres around creating something both useful and usable for users. Our interaction design services craft slick experiences that are easy to use regardless of device, while information architecture looks at the structure and layout of content and features so users can efficiently find what they’re looking for or achieve their goals (perhaps booking the best paella place in Barcelona!).

Together, our approach to UX design crafts experiences people value. Our UX consultants and interaction design experts know how to ensure your products or services hit just the right chords.

Desirable and appealing

Must-have user experiences that truly delight

You’ll also want to look the part. Your business is unique, and everything else being equal, your future customers will choose you over someone else if they’re attracted to how well you present yourself digitally.

Interaction design for excellent UX also takes into account the visual representation of your brand and how it compels users to their goals – from the styling of navigation elements such as buttons and forms through to product pages that stand out and encourage purchase.

You might have nailed your information architecture, features, and functions, yet if your digital products fail to appeal, then you’re only halfway there.

Akin to the shop window that draws you in on the high street, or the iPhone packaging design that makes for that precious first-day moment, we create for our clients a user experience that not only works amazingly but also sparks that precious feeling of desirability.

Trustworthy and credible

Establishing your brand as one worth spending time with

All of us who have spent time online are spoiled for choice. Millions of websites all vying for our eyeballs, disposable income, or perhaps just wanting to make us laugh.

Trust and credibility online are hard-fought and easily lost. That unique shop window that draws people in won’t result in value if the products promised are poorly presented once inside or impossible to find.

Similarly, when it comes to high-performing UX design, too many clicks, poor search results, or design layouts that confuse or detract from the user’s needs are all enemies.

At Vsourz, our talented UX design team has carefully honed over a decade of experience the art of building online trust and credibility.

When your users trust that you’ll deliver on your promise to meet their needs and have little reason to go elsewhere, they’ll want to come back for more. Our UX design work helps build the trust and credibility you need for digital advantage.

Smiles, delights and shares

Creating those online moments people can’t resist sharing

While there’s a considerable number of tools and techniques in our UX design toolbox, perhaps the primary measure of success you should aim for is simply to delight.

When user-centric interaction design, information architecture, and visual design appeal all come together to create the best possible user experience, your users will smile and share.
While this may seem simplistic, we champion this end goal for user experience design. After all, this is all about your users. When everything just works, people smile; when the experience is so good, people want to share it with their friends.

If you feel your product or service rarely gets a smile at the best of times, then keeping focused on avoiding frustration and promoting ease of use serves just as well. While it might not be a grin from ear to ear, UX design that’s simple to navigate and always works is a digital must-have.

Building Digital Business Advantage

Meeting and surpassing your digital goals

At Vsourz, we’re partners in your digital advantage. This means when we help you create unique user-centric design experiences, we also help propel your business forward. A digital product or website UX that works brilliantly for customers also means they convert to customers.

Further, great experiences help drive great reviews and recommendations. If you’re in eCommerce, if people buy from you and have a great experience, they’re far more likely to leave you a 5-star review which in turn results in more customers.

If you’re simply presenting your breadth of services online and looking for people to engage with your content, sign up for a newsletter, or perhaps give you a call, you need to deliver a design experience that meets, and ideally exceeds, their expectations. It’s no secret that sub-optimal UX design can lose website visitors within seconds before they’ve even considered how they might engage with you further.

As such, we’re experts in crafting UX design to meet your business goals, regardless of your size or ambition. From your first company website to world-class mobile apps used globally, we’re here to help you smash your digital business goals.

7 Reasons to Choose Vsourz for Your User
Experience Design Project?

When you choose to work with Vsourz, we want to get to know you, your business, and your customers. Our work is at its best when it delivers UX design your users love. Simple as that. The route to achieving this is to place them front and centre of the process, thinking about them, what they want, and why it matters. Through proven research approaches, data, and rich insights, we craft UX design to attract, appeal, and convert.

We think we’re pretty good at what we do. But we also recognize that UX design best practice never stands still, and there is always more to learn. Each carefully constructed UX design is a product of everything we’ve learnt. And it doesn’t stop there – we test each of our designs with real users, invite feedback, iterate, and keep moving you forward because for us, nothing less than amazing is just what we do.

We spend time pouring over theory, case studies, test data, and broader market examples of best practice so that we know where the market is going and what makes for best-in-class. Simply put, we deliver best-in-class UX design as standard.

If you’re reading this, there’s a decent chance you’re looking to commission a project or move an existing UX design forward. You might even be missing out on user engagement or conversion without knowing it. When working to create amazing UX design, there’s your own time involved in any UX development work alongside what you might spend with your choice of UX agency.

At Vsourz, we work to ensure you receive a return on your investment as fast as possible. We gear our cost-effective services for your digital advantage. Neither overcooked nor overpriced, when you work with us, we focus on results and return in the fastest possible time.

Our UX team in Barcelona, London, and India have been in the digital marketing game for over a decade. We create hundreds of world-class UX designs every year. We’ve grown client businesses from their first users to becoming multimillion-dollar organisations. It’s many years of UX and interaction design experience that enable us to craft user experience designs that stand head and shoulders above the competition.

We also know that great user experience is not just about design, but also how it’s built and marketed. Everything needs to work in harmony to achieve your digital advantage. If you’re seeking a user experience agency partner, look for one that has the supporting skill sets to take UX design into execution and make it live. We’re one of those agencies, and our dedicated UX consultants work hand-in-hand with our 225+ strong development and digital marketing teams to not only plan for excellent UX design but also realize it.

And because the game keeps moving forward, we help you stay ahead of the curve. New technologies come about all the time in digital – from the rise of chatbots to a plethora of connected devices as 5G rolls out. Regardless of your business aims, we work in close partnership to continuously improve. A small tweak here, a new feature there – we’re always looking for opportunities for your UX design to drive more customer value.

When you choose to work with Vsourz, we want to come to know you, your business and your customer. Our work is at its best when it delivers UX design that your users love. Simple as that. And the route to achieving this is to place them front and centre of the process, thinking about them, what they want and why it matters. Through proven research approaches, data and rich insights, we craft UX design to attract, appeal and convert.
Our UX team in Barcelona, London and India have been in the digital marketing game for over a decade. We create 100s of world-class UX designs every year. We’ve grown client business from their first users to becoming multimillion-pound organisations. It’s many years of UX and interaction design experience that enable us to craft user experience designs for your project to stand it head and shoulder above the competition.
We think we’re pretty good at what we do. But we also recognise that UX design best practice never stands still, and there is always so much to learn. Each carefully constructed UX design is a product of everything we’ve learnt. And it doesn’t stop there; we test each of our designs with real users, invite feedback, iterate and keep moving you forward because for us nothing less than amazing is just what we do.
We also know that great user experience is not just about design, but also how it’s built and how it’s marketed. Everything needs to work in harmony to achieve your digital advantage. If you’re seeking a user experience agency partner, look out for one that has the supporting skill sets to take UX design into execution and make it live. We’re one of those agencies, and our dedicated UX consultants work hand in hand with our 250+ strong development and digital marketing teams to not only plan for excellent UX design but also realise it.
We spend time pouring other the theory, case studies, test data and broader market examples of best practice so that we know where the market is going and what makes for best in class. Simply put, we deliver best in class UX design as standard.
And because the game keeps moving forward, we help you stay ahead of the curve. New technologies come about all the time in digital from the rise of chatbots to a plethora of connected devices around the corner as 5G rolls out. Regardless of your business aims, we work in close partnership to continuously improve. A small tweak here, a new feature there, we’re always looking for opportunities for your UX design to drive more customer value.

If you’re reading this, there’s a decent chance you’re looking to commission a project or move and existing UX design forward. You might even be missing out on user engagement or conversion and not even know. When working to create amazing UX design, there’s your own time involves in any UX development work alongside what you might spend with your choice of UX agency.

At Vsourz, we work to ensure you receive a return on your investment as fast as possible. We gear our cost-effective services for your digital advantage. Neither overcooked nor overpriced, when you work with us, we focus on results and return in the fastest possible time.

User Experience Design FAQs

Although closely related, think of user interface design, or UI, as where and how people interact with your product or service – what buttons or links they click, how the menus work, and so on. User experience design is a more emotive approach to how they feel when they “experience” your product. Our teams working on user research, UI design, and UX design all collaborate for the best result.

We like to describe this as similar to an architect drafting house blueprints. They design how it works and how it fits together – akin to our UX design services.

On the other hand, web design is when we actually design pages and layouts – a bit like when the client calls in the interior decorators to make sure each room is stylish and inviting.

We blend insights we gain from you as the business owner with the most appropriate market, qualitative, and quantitative research methods to gain insight into user needs. Sometimes what we need to craft great UX is already known; other times, it’s a series of activities to explore and validate. If you’re curious about how we design UX for users, feel free to drop us a line for a chat.

When creating UX design, we leverage a range of tools matched to each project. Each of our clients has different businesses and aims. Our UX design process includes all of the above and more, depending on the scope and complexity of your project. We’re also happy to run a lean and fast prototyping approach for smaller projects that need to be delivered at pace or within specific budget constraints.

We love chatting about everything UX design. Feel free to drop us a line for a no-obligation chat over coffee or Zoom – we promise to help shape your project and share ideas and tips to move your ideas forward.

Contact Us

Let’s talk digital advantage
We’re here to help you succeed online. We’re always happy to chat about a new project and explore how we can partner to realize your digital advantage.
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