Keyword Research Services

Bring up the Acquisition with Right Choice of Keywords.

Lay the Foundation of Digital Marketing Campaign with Keyword Research

Keywords are the conduit that funnels visitors to your website. And our team of experts will exactly do that! We will make sure you are visible on search engines for keywords that drive traffic to your website.

Our Keyword Research Stratagem & Procedure to Enhance Your Visibility

Keyword research and analysis is the most important aspect and getting this right will put your SEO, PPC, content marketing campaign on the right track. We are a digital marketing company having expertise in keyword research. We start finding keywords with:

Analysis

Perform in-depth analysis of the website to identify the purpose of business and its targeted audience.

Looking for Trends

We extend our analysis by examining the entire landscape to produce a wider view. This is done by evaluating the industry trends from the web and online tools.

Identification

Once the purpose of business and targeted audience is known we identify a seed keyword and its relevant terms that are base for keyword research strategy.

Competitor Review

Review the keywords used by competitors which helps us in gaining an important understanding of industry players. Which ultimately gives us information on what type of keywords to target.

Determining the value of a keyword

Based on the data gained we use various keyword research tools to build an initial list of keywords considering their search volume, competition along with your brand and target audience. We work through this process until we have a list of keywords that align with your business.

Recognition

Once the list of keywords has been created it is further refined and improved based of their performance. All this can be done by choosing a mix of keywords from short-tail, long-tail, geo-targeted Keywords, product defining keywords, informational keywords, conversional Keywords and competitor keywords. Finally, the list of keywords to target is created.

Keyword Discovery that Will Benefit Your Business in Many Ways

Finding the target markets and relevant keywords
Learning the search behaviors and patterns of target audience
Get advantage of keywords with low competition
Ease in choosing the most relevant terms for your digital marketing plan

Get visible for relevant searches
Insights on market trends
Determining our strengths
Attract visitors
Develop a successful content strategy

Discover new keyword opportunities
Know the competitive nature of your niche
Devising the marketing strategy
Build brand awareness

How We Can Set You Up for Success

The right combination of keywords and keyword strategy is always a driving factor behind every internet marketing campaign. Trust us, we can get you there with right keyword choices, paired with proper monitoring, testing and evaluation.