Your online success not only depends on having a great website but also attracting the people that you’re looking to appeal to. Being present is half the picture, being found very much the other. Organic SEO, or search engine optimisation, is the process of ensuring that search engines rank the right pages on your website as high up the results as possible so that your future customers click through to your website.
In today’s modern digital marketing landscape, Google is still the biggest game in town. Dominating over 90% of the search engine market and with nearly half of all product purchases beginning with a google search, if you’re not present in the search engine results you’re missing out on customers and sales.