Mistrys

Healthy Living - Everyday

An online chemist with excellent range of pharmaceutical, healthcare and cosmetic products.

01/

Description

Started in 1977 by Shantilal Mistry and his wife, Jasumati Mistry.mistrys.co.uk is an online pharmacy specialising in offering online customers a safe, reliable and easy way to order their prescriptions. Extending their legacy to serve the “online customer”, Vsourz has helped with ongoing SEO activities, website maintenance and development support.

BUILT

Magento 2

Industry

Pharmacy

Location

UK

SERVICES PROVIDED

- Digital Marketing – SEO, PPC, SMM
- End-to-end eCommerce platform
- New development based on the client requirement
- Maintenance and support

02/

Requirements

Initially Mistrys approached Vsourz for ongoing SEO, website maintenance and development support requirement.With the change in trends shifted towards mobile devicesalong with various algorithm updates wemade website mobile friendly (responsive) with secure (HTTPs) version. Later on, with constantly updating technology, the website was migrated from Magento 1 to Magento 2 version.

03/

Challenges

  • 1Outdated website
  • 2Old scripts
  • 3Too many redirections
  • 4Levelling up website performance
  • 5Migration from Magento 1 to Magento 2
  • 6Websitehas lost visibility on Google due to algorithm changes
  • 7Less local presence
  • 8Band visibility and website traffic

04/

What we did

SEO

  • 1Optimised the website to improve accessibility and conversions
  • 2Performed compressive technical SEO audit and improved the performance of the website
  • 3Created unique Page Title and Meta Description for entire website (Static & Dynamic)
  • 4Registered website in MHRA and other authoritative sites
  • 5Seasonal promotional ideas & activities for Christmas, Valentine etc.
  • 6Content optimisation for category, product pages and performed interlinking
  • 7Created local presence via Google My Business, Bing Places and other listing platforms like Yell, Yelp etc.
  • 8Recommendation for new categories & brand pages based on analytical data
  • 9Setup shop section on Facebook Page and promoted products
EBB622FE-4895-419C-AE26-65D7314D8C9B-min
AA70D4C0-D35D-4225-A986-BEA9EE1C1422-min
959AF0D0-FF3E-41B3-A62B-402A4D8CC293-min

Development, Maintenance & Support Activities

  • 1Responsive design & development considering Google mobile ranking update
  • 2Migrated website from Magento 1 to Magento 2
  • 3Migrated the entire website to secure HTTPS version
  • 4Implemented Electronic Prescription Service (EPS)
  • 5Implemented WELCOME10 10% discount offer on first order for registered users
  • 6Implemented “Exit Screen Popup” for discount offer
  • 7Dynamic Page Title and Meta Description for products pages
  • 8Implemented rewards points
  • 9Set redirection for deactivated categories and products
  • 10Implemented “Notify Me” feature for “Out of Stock” products
  • 11Integrated InPost Lockers Service Notification
  • 12Kept the website optimised

05/

Outcome

+ 1 %

Sessions increased

+ 1 %

New Users increased

+ 1 %

Transactions increased

+ 1 %

Revenue increased