Mistrys
Healthy Living - Everyday
An online chemist with excellent range of pharmaceutical, healthcare and cosmetic products.
01/
Description
Started in 1977 by Shantilal Mistry and his wife, Jasumati Mistry.mistrys.co.uk is an online pharmacy specialising in offering online customers a safe, reliable and easy way to order their prescriptions. Extending their legacy to serve the “online customer”, Vsourz has helped with ongoing SEO activities, website maintenance and development support.
BUILT
Magento 2
Industry
Pharmacy
Location
UK
SERVICES PROVIDED
- Digital Marketing – SEO, PPC, SMM
- End-to-end eCommerce platform
- New development based on the client requirement
- Maintenance and support
02/
Requirements
Initially Mistrys approached Vsourz for ongoing SEO, website maintenance and development support requirement.With the change in trends shifted towards mobile devicesalong with various algorithm updates wemade website mobile friendly (responsive) with secure (HTTPs) version. Later on, with constantly updating technology, the website was migrated from Magento 1 to Magento 2 version.
03/
Challenges
- Outdated website
- Old scripts
- Too many redirections
- Levelling up website performance
- Migration from Magento 1 to Magento 2
- Website has lost visibility on Google due to algorithm changes
- Less local presence
- Band visibility and website traffic
04/
What we did
SEO
- Optimised the website to improve accessibility and conversions
- Performed compressive technical SEO audit and improved the performance of the website
- Created unique Page Title and Meta Description for entire website (Static & Dynamic)
- Registered website in MHRA and other authoritative sites
- Seasonal promotional ideas & activities for Christmas, Valentine etc.
- Content optimisation for category, product pages and performed interlinking
- Created local presence via Google My Business, Bing Places and other listing platforms like Yell, Yelp etc.
- Recommendation for new categories & brand pages based on analytical data
- Setup shop section on Facebook Page and promoted products
Development, Maintenance & Support Activities
- Responsive design & development considering Google mobile ranking update
- Migrated website from Magento 1 to Magento 2
- Migrated the entire website to secure HTTPS version
- Implemented Electronic Prescription Service (EPS)
- Implemented WELCOME10 10% discount offer on first order for registered users
- Implemented "Exit Screen Popup" for discount offer
- Dynamic Page Title and Meta Description for products pages
- Implemented rewards points
- Set redirection for deactivated categories and products
- Implemented "Notify Me" feature for "Out of Stock" products
- Integrated InPost Lockers Service Notification
- Kept the website optimised
05/
Outcome
Sessions increased
New Users increased
Transactions increased
Revenue increased