NutriCentre Case Study
Best in class eCommerce and marketing for Tesco’s health and wellness business
Magento eCommerce
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NutriCentre Case Study
Leveraging our proven methodology, we were able to hit the ground running, driving iterative improvements at pace to relaunch the entire online operation in 5 months in advance of the busy Christmas trading period.
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We were also busy working to differentiate the proposition we began to build out the ability to access advice from our nutritionists by condition. Our test cases in response to user stories hypothesised that we could deliver advice as content led helpers, online chat and by referencing authoritative medical research.
In a week we built a fast code prototype which we deployed offsite to trial with a subset of our users. This feature tested superbly and we later rolled it out sitewide.
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