NutriCentre was Tesco’s health and wellness business consisting of 12 high street retail stores and 11 concessions within Tesco’s larger retail stores. Our brief was to re-boot their online retail operation, strategize and then deliver market differentiation and competitiveness. Ultimately the objective was to develop a best in class and high performing eCommerce destination setting the bar for customer experience in health and wellness.
NutriCentre Case Study
Best in class eCommerce and marketing for Tesco’s health and wellness business
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