Keyword Refinery

The web is filled with content just like on your website. So when search engines assess your web pages, they cut to the chase and look at much more than the page itself. They're evaluating your site too, scoring it on a multitude of dimensions to differentiate it from the pack. We identify the keywords that would help you maximise your marketing potential.

This is done by using laymen keywords and filtering and mapping them with sophisticated tracking tools, effectiveness index measurement, your existing site analytics and competitor keyword tracking. Based on this, we build a list of generic, specific, direct, indirect, overlapping, cross sectional, accidental, singular, plural, geographic search keywords based on search engine recommendations and competition study.

The list is then refined by reviewing the priority, viability, focus areas, and optimised for maximum ROI.