Our clients’ success is our success, we are in it together.
We like to be considered an extension of your business rather than mere vendors. We offer strategic consulting services to plan your Ecommerce success:
Stage 1
Market Research & Competition Study
Objective
  • Identify potential market
  • Identify market segment – geographic, age groups, economic groups
  • Identify marketing avenues for getting web traffic
  • Identify competition, their history
  • Evaluate competition strategy and their success
  • Evaluate competition prices
  • Evaluate competition websites and operations technology, size and scale
  • Search engine research: key words research to identify customer interests
  • Intellectual property rights, rules & regulations, and copyrights

Stage 2
Business Process Evaluation
Strategy
  • Compete on price
  • Compete on quality
  • Target groups
  • Change management
  • Response to competition
  • Customer support strategy
  • Marketing strategy
Category & Product Evaluation
  • Product mix
  • Product attributes
  • Product pricing profit margins
  • Discount strategies
  • Product images and meta data sources
Operations Evaluation
  • Sales Lifecycle
  • Order processing lifecycle
  • Inventory management
  • Staffing
  • Outsourcing non-core operations
Accounting
  • Integration with existing accounting packages
Stage 3
Strategy: System Design Planning & Organization
Decide on general website features based on
  • Strategy
  • Product complexity
  • Operations
  • Accounting
Decide on branding for the website based on
  • Strategy
  • Competition study and industry optimized models
Decide on optimized layout and presentation
  • Allocate Resources
    – Time
    – Finance
Stage 4
Execution
  • Coding and Development
  • Implementation & Setup
  • Scalability & Security
  • Hosting
  • Payment Gateways 
  • Integrations
Stage 5
Marketing
  • Print media
  • Channel partners
  • Field agents
  • Workplace agents
  • Online marketing
  • Search engine promotions
  • Ebay, Google products, Amazon, Affiliate sites
Stage 6
Ongoing Review & Enhancements
  • Conversion reports
  • Click-through rates and analytics
  • A/B testing
  • Landing pages
  • Email and Marketing campaigns
  • Online Marketing

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