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There are no secrets in the creation of a marketplace. Simple good ideas that build connections.
Aiming to provide an engaging platform where sellers and buyers can trade with convenience and security, we have helped many companies by building marketplace platforms that suit both their businesses and their audience.
A Marketplace is a traditional, proven idea that has been absolutely revolutionized by the Internet. Online access has made worldwide connections between businesses, citizens, employees and governments a reality. Market places allow engagement, interchange and trading which was only possible by being physically present at the same place and at the same time. But not anymore. Digital E-Marketplaces have no time or space limits imposed on the business flow, so everyone, everywhere can be connected and purchase, sell or exchange whenever they wish to.
Online Marketplaces are the source of big opportunities for many aspiring and creative enterprises with small, big or even unusual ideas which are able to fill a gap in the needs of the market.
Business-to-Business Marketplaces are online platforms where companies can do transactions with other companies. For example, manufacturers to wholesalers, wholesalers to retailers, etc. Distribution networks, supply chain, stock and inventory, product portfolio, contracting, shipping methods, payment terms and communication between companies are the most relevant characteristics of B2B Marketplaces.
This refers to online transactions between an individual or a business with the end consumer. In terms of size and volume, B2B transactions are typically much higher than that of B2C transactions; however B2C are the transactions which require best communication, collaboration and engagement channels to connect with the consumers.
Consider a portal where Terry posts a requirement for organising a birthday party for his son. Within hours, he gets quote from both small and big event management companies. He then further reviews the price, company’s track record, and testimonials from previous users before selecting a company that will manage this event. Essentially, this meeting ground and platform is offered by a consumer-to-business marketplace solution.
Websites offering free classifieds, online auctions, help forums where individuals can buy and sell products, services or information online with ease. A classic example is eBay’s auction service.
An online marketplace can even take a form of an internal network between a company and its employees for communication and collaboration, or for running competitions, distributing discount coupons, etc. Such engagement can be treated as a B2E (Business-to Employee) transaction.
Other categories of Internet marketplace include G2G (Government-to-Government), G2E (Government-to-Employee), G2B (Government-to-Business), B2G (Business-to-Government), G2C (Government-to-Citizen), C2G (Citizen-to-Government) involving transactions with the government like online tendering, tax filing, bidding, procurement, company registration to license renewal, etc.