We grow qualified visitors to your website through a blend of best practice natural search engine optimisation, paid marketing, social media marketing and management and through rich and targeted content creation and marketing.
A trusted advisor to the global community of B2B marketers
UI / UX led projects delivering best in class WordPress solutions to promote the industries main B2B marketing and networking experience.
Established in 2004, B2B Marketing is now the number one go-to resource for B2B marketers globally. They have guided hundreds of B2B brands through team training and advisory programmes, empowering them to achieve success.
B2B Marketing, wanted a partner who would be an extension to their events marketing digital team, helping to deliver several high performing websites that bring record smashing attendance to industry events held throughout the year.
Events, Management & Training
UK & USA
Multiple Responsive website design, development, server infrastructure and on-going support & maintenance
B2B Marketing wanted multiple flexible and easy to use websites that helped their internal team provide engaging content to their users and promote attendance to the yearly events. During the discovery and planning process we worked on mapping a user journey that catered for the cross-industry clients that would attend the events.
UI / UX was critical in helping users find key information and resources and help support ticket purchasing journey and their inbound lead generation.
1Develop multilanguage architecture with four languages
2Management & representation of the huge amount of data collected over the years
3Search functionality that enables users to search within all the information on the website
What we did
Mobile-first responsive web design layouts
Intuitive website navigation with better grouping & organisation of information
Enhanced user experience
Effective information architecture to display the right information at the right place
Responsive website development - easy to view on mobile and tablet devices
Deliberately created a website to showcase the unique events
Website developed using a custom theme to clone / reskin the site with ease for their coming events
Third-party form integration for easy event booking management and tracking
Implementation of 3rd party marketing services including Bombora and Google Analytics
Delivered websites used by leading marketing teams
Multiuser CMS for easy content publishing
B2B lead generation
Optimised navigation and user experience
Brought beautiful designs and powerful features together
Better information management & CMS capability
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website design advantage?
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