How to Choose a Shopify Agency that Facilitates Ecommerce Growth
As online shopping continues to rise, making the decision to set up an online store is a great one. But that’s only the beginning. A lot of work must go into market research, branding, and marketing strategy to name a few before selling your products. Whether you’re new to ecommerce or have some good experience selling online under your belt, choosing to hire a Shopify agency can help your business to grow.
The following article provides useful insight on how to pick out legitimate Shopify experts and the benefits of hiring a specialist Shopify agency to build and support the growth of your online store.
Establish Some Basic Requirements
Before you begin any conversation with a potential Shopify partner, it’s good practice to have some idea of your basic requirements as a minimum. While not essential, it will save a lot of time and also help to ensure you steer discussions with your shortlisted candidates in the right direction.
Do some market research in preparation for these meetings to get an idea of what other brands in your niche are doing. Make it a point to get your analysis in writing to start building a practical list of requirements and expectations. Once you open communications with a Shopify development agency, you’ll have a point of reference that an expert can help you fine-tune to put your business in the best position for online success.
Outline Your Project Scope & Goals
Part of hiring and effectively working alongside a Shopify agency requires outlining the scope of the project and setting some goals to work towards. If you’re new to this, a Shopify expert will have a tonne of experience in laying these foundations and can assist you. It’s important to be part of the scoping process and to remember that final approval on any suggested plans is yours. The same goes for goal setting as well. Make sure that all objectives are clearly defined and responsibilities are correctly assigned to streamline your pathway towards achieving your desired results.
Plan Your Budget
Hiring any type of external experts to support your business is going to cost money. The greater your requirements and goals, including timescales, the more you’ll need to invest to get the job done to your expectations. Make sure you speak to a few different Shopify experts to gain a better understanding of good price ranges so can start planning your budget. An experienced agency will be able to provide some helpful guidance in this regard based on your tailored scope and objectives.
Review Agency Portfolios & Client Feedback
As a general rule of thumb, review the Shopify agency’s portfolio of work before officially hiring them as business partner. This will give you valuable insight into their technical capabilities so you can start visualising the possibilities for your own brand. If the agency can show previous project success in an industry that’s closely related to yours, it will give you extra confidence when it comes time to make the final hiring decision.
Be sure to look through the client feedback as well. Effective business partnerships are founded on good working relationships. The level of customer satisfaction for both the relationships and results will come to the fore in these testimonials.
Understand the Range & Quality of Services on Offer
There are a wide range of Shopify services from theme customisations to integrations, bespoke builds, marketing, post-launch support, and everything in between. These different services have varying effects on your online store and business as a whole.
Leading Shopify developers can clearly break down their suite of services to the everyday layman, including why and how each one will impact your business. Through these conversations as well as the results for previous clients established in the point above, you can quickly and easily start to get an idea about the quality of services on offer.
Evaluate Their Communication Skills
Communication is key for any type of relationship to work. It’s no different when it comes to the development of your Shopify ecommerce store. Carefully analyse your interactions with different agencies during your search. Are they very responsive? Do they take the time to ensure you understand the ‘what’, ‘why’, ‘how’, and ‘when’ instead of just handing you a list of services and prices?
If the communication is sub par at this introductory stage, it’s unlikely to get any better moving forward. Choose wisely to benefit from a smooth project process that stays on time and on budget with constant updates throughout to keep you fully in the loop.
Check for Project Timelines
Another important aspect to consider is whether an agency’s project timeline meets your specific requirements. Different developers have different time scales for different projects. The size of the agency, how busy they are at the present time, and the complexity of your requirements among other factors can all influence this.
Whatever the case though, be sure to verify that the Shopify website development company’s timeline is aligned to your business needs. For example, if a quick launch is your top priority, hire a Shopify agency that can fulfil this requirement in your set time frame.
Dedicated Post-Development Support
Once the development project is completed successfully, there is still more that can be done to help your business reach its ecommerce goals. Shopify experts will remain at your disposal through dedicated post-development support services that help you effectively navigate the ecommerce landscape.
As such, if you have any issues, queries, questions, or concerns regarding your online store, you have a specialist team available to lean on for professional assistance. This is a great way to continuously keep your website up to date and take your business to the next level.
Armed with valuable intelligence on how to go about hiring a Shopify development company, it’s time to highlight some key benefits of outsourcing your ecommerce web design project to a qualified Shopify agency.
Specialist Shopify developers have the expertise to turn your vision into a reality. In addition to this, they can also offer professional guidance on strategic direction to put you in the best position to fulfil your ecommerce potential.
Knowledge of the Latest Technologies & Techniques
An experienced Shopify online store builder stays up to date on the latest technologies and techniques. This translates to a website that is built according to current best practices, which ensures optimal performance on the web.
Enhanced User Experience
User experience is critical to your overall website performance. When visitors arrive on your website, you need to provide a seamless experience, which directly impacts your conversion rates and bottom line. Qualified Shopify developers will pay close attention to the user experience as a standard part of every web design project.
Time & Cost Saving
Time is money in the business world. Experts with plenty of field experience have the knowledge and know-how, which helps to bring down project turnaround times. This is not only good in terms of saving money but also means your business is equipped to quickly make adjustments in a fast moving ecommerce environment.
Higher Quality of Work
One of the main benefits of working with a specialist Shopify agency lies in the higher quality of work you can expect to receive across a range of areas. This ensures you get a healthy ROI and facilitates business growth.
Dedicated Team of Shopify Developers
When you hire a Shopify agency, you gain access to a team of experienced developers with the skills to actualise any set of requirements you may have for your ecommerce website. It’s a sure-fire way to establish a unique online presence that makes your brand stand out from the crowd.
Shopify experts offer end-to-end services spanning from consultation to development, marketing, and ongoing support.Rather than working with multiple service providers, you can get everything you need from one Shopify partner. It also means keeping all your business objectives correctly aligned becomes a more seamless process.
Ongoing Support & Maintenance
A specialist Shopify website development company provides ongoing support and maintenance to ensure your website is always performing optimally. Anytime you need updates, changes, or run into any issues, you can reach out to a dedicated support team for professional assistance.