Whether you’re launching a new website, or looking to migrate an existing one, selecting the right platform can be a challenge. There is a dizzying number of options to choose from, each catering to the needs of different customers. The following article details why you should seriously consider WordPress in conjunction with a specialist WordPress development agency to help you succeed online.
WordPress is an open-source and free content management system (CMS). Put simply, it is a web-based application for creating websites and managing digital content. This means that you don’t need to download any software, or pay any fees, in order to use it.
It is widely used by both businesses and individuals. In fact, it is the most popular CMS in the world with 39.5% of all websites powered by WordPress. It is also dramatically outperforming its competitors, with the next most popular CMS, Shopify, only supporting 3.2% of websites. Additionally, many global brands and huge celebrities, including the New Yorker Magazine, Beyoncé, and even the nation of Sweden have chosen the WordPress Content Management System for their respective websites.
Learn more about the platform’s strengths below to help you determine whether WordPress website development is in fact the best option for you.
A User-Friendly Interface that Helps Save Time & Money
As previously stated, WordPress is a hugely popular platform powering over a third of all websites. Because of its ubiquity, most people are immediately familiar with it and how it works. Even if your staff has never used WordPress before, the learning curve is easy thanks to the intuitive, user-friendly interface. All of the above helps you save both time and money hiring a WordPress web developer to take care of tasks that could easily be in-house.
Powerful Features that Enhance Content Marketing
WordPress is particularly useful for marketers. Its free-to-use service comes complete with a range of tools to aid your content marketing efforts. These include such features as scheduling posts ahead of time, content previews, revisions and much more. You can also hire dedicated WordPress developers to create more powerful marketing tools.
A Very Affordable Option
As a free and open-source application, you can develop sophisticated websites even on a shoestring budget. While certain costs, such as hosting, will need to be covered, these don’t need to be prohibitively high.
A High Degree of Flexibility
Its open-source nature combined with numerous WordPress ecommerce plugins make WordPress an extremely flexible platform. Whatever your company’s business needs, you’ll be able to find the requisite functionality amongst the many extensions on offer. Regardless of whether you’re a small start-up, an established company, or a mega-corporation, WordPress has the adaptability to support your needs.
Retain Possession of All Your Own Data
Many other platforms keep user data stored within their system. They contractually have ownership of it. If you’re a WordPress user, however, you own all your data. It’s free for you to export this information, and you can do so at your convenience.
Convenient Multi-User Functionality Facilitates Teamwork
WordPress allows you to easily assign multiple user accounts with different access roles. For example, Contributors can write content but not publish it. Authors are allowed to both create content and publish it. Administrators have access to back-end admin functionality. This functionality empowers you to develop efficient and productive team structures.
WordPress ensures that its source code is rigorously tested and remains completely secure. This is why the platform is so widely trusted that even national governments use it. You can rest assured that your business will be safely protected from increasing sophisticated and deadly online hazards.
Easily Create Mobile Friendly Websites
Search engines are increasingly prioritising mobile-optimised websites in their search rankings. WordPress users are at an advantage here, as most themes on this platform are designed to be mobile responsive. There is also an option for users to switch to a “mobile view” for non-responsive themes. Additionally, you can easily find experienced WordPress programmers to fully optimise every aspect of your site for mobile devices.
A Range of Free & Premium Themes
WordPress provides its users with a wide variety of free themes to choose from. Alternatively, you can get a custom theme developed for you or opt for a premium one. All WordPress themes are customisable, giving you the freedom to develop precisely the website you’re envisioning.
Seamless Integration with Third-Party Applications
You can seamlessly integrate an extensive selection of third-party apps with your WordPress website. Whether you want marketing tools, payment gateways, or any other extension, you’ll be able to easily add it to your site.
Develop Multilingual Sites
With translation WordPress plugins such as Polylang and Weglot, you can easily make your site multilingual. Additionally, WordPress has translated its platform into over 160 languages, allowing you to create multiple sites for different languages. This makes it much easier to grow your business, tailoring it to different segments of your expanding global audience.
Effective SEO Functionality
The WordPress content management system provides a range of features straight out of the box that help boost SEO. An example of such features includes the automatic generation of meta descriptions for your pages. You can also easily add more advanced SEO functionality through plugins like Yoast SEO to improve organic search performance.
All Accessibility Standards are Met
Adhering to accessibility standards is important because it ensures that people with physical impairments can effectively use your site. WordPress really shines in this area. The platform has a dedicated Accessibility Team working to ensure that the platform is as user-friendly as possible for everybody.
Automated Features Streamline Workflow
WordPress users have access to an impressive selection of built-in tools and extensions that provide automation to their site. Features such as Schedule Posts and Social Media Auto-Publish allow sophisticated actions to be carried out automatically. This can save both time and energy for you and your company.
Low Maintenance Fees
The enormous popularity of WordPress means that there are far more developers and specialists for this platform on the market. As a direct result, finding a WordPress agency to provide maintenance for your site is cheaper than it is for other platforms.
A Large Community of Support
Another benefit of being a WordPress user is the large community that’s available to provide assistance. Similarly, there is a sizeable volume of resources, including videos and documents, offering useful guidance online. These are additional options for solving any issues without having to hire WordPress professionals.
That being said, WordPress does also offer 24/7 customer support to users with paid subscriptions.
High-Level Performance & Speed
You can plug WordPress into Content Delivery Networks to ensure rapid page speeds around the world. It’s also easy to optimise WordPress sites for speed, by, for example, choosing fast themes.
An Extremely Stable Platform
With robust source code and ongoing development, WordPress is one of the most stable website platforms on the market. You can rest assured that your website is highly secure at all times.
The fact that everyone from start-ups to mega-corporations and national governments uses WordPress, demonstrates its scalability. As your company grows, your website will be fully capable of scaling up with you.
As can be seen, WordPress offers an incredible range of benefits, features, and functionality. No matter what your vision for a website is, WordPress can and will deliver.
Get in touch with Vsourz today, if you are thinking about using WordPress for your business. Our team of experts have a proven track record of delivering websites specifically tailored to each client’s needs.
Hit the button below to discuss your requirements and find out about our WordPress services.