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Official website design and development for Barbados Tourism Board
Barbados Tourism Marketing Inc. (BTMI) is a governmental organisation that promotes, assists and facilitates the efficient development of tourism to Barbados. BTMI wanted to launch a website to showcase various promotions, attractions, destinations, experiences, places for stay, etc. which would increase user’s interest to become visitors of Barbados as a holiday destination.
Vsourz and Mirabelle worked in association to provide BTMI with consultation, website design, website development, hosting and campaign maintenance services to create a promotional website that would allow users to browse destination information, research for various items such as events, hotels, etc. make plans on the day by day activities.
Responsive Website Design & Development
1Strengthen digital experience
2Refine information architecture
4Provide state-of-the-art technology
5Enhance user experience
6Empower staff to engage with users
Vsourz and Mirabelle addressed BTMI’s needs by focusing on the most relevant aspects of the user experience and conversion architecture which included:
1Image enriched layouts
The website needed to have an appealing layout as well as provide a smooth and engaging user experience with multiple images / videos and supports multi-language feature.
What we did
1Powerful imagery– focused on compelling images that would attract and inspire the target audience
2Overlay effects – small additional layers with further information would appear on the top of all the clickable boxes and images
3Consistent branding – the colors and fonts of the website are branded to be consistent with the corporate identity and contribute to increasing brand awareness
4Visual effects – box images and letters showing different colors when hovering over to indicate the boxes / phrases are clickable
1Responsive website adapts all of its elements automatically so that its optimally displayed in any device.
2Megamenu enriched with the images gives a clear idea for the user to navigate to their area of interest.
3Filters in relevant pages are provided to help the users to navigate in each of the areas easily.
4Easy registration with simple steps, enabled users to add and update their details easily.
5Trip planner with easy steps to plan and decide on the itinerary and manage timings.
1Performed competitive benchmarking
2Reviewed existing landing pages and optimised based on the findings as well as shared ideas to create new ones
3Optimised the Page Title and Meta Description
4Analysed the data and accordingly shared recommendations based on findings
5Technical SEO, content marketing, International SEO (Global) & local SEO (Caribbean), Setup for multilingual versions
6Google Tag Manager and advance Google Analytics setup for better data analysis
State-of-the-art Website Designs
Improved User Experience
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