Barbados Tourism

Live The Dream

Official website design and development for Barbados Tourism Board

01/

Description

Barbados Tourism Marketing Inc. (BTMI) is a governmental organisation that promotes, assists and facilitates the efficient development of tourism to Barbados. BTMI wanted to launch a website to showcase various promotions, attractions, destinations, experiences, places for stay, etc. which would increase user’s interest to become visitors of Barbados as a holiday destination.

Vsourz and Mirabelle worked in association to provide BTMI with consultation, website design, website development, hosting and campaign maintenance services to create a promotional website that would allow users to browse destination information, research for various items such as events, hotels, etc. make plans on the day by day activities.

Industry

Tourism

Location

Barbados

SERVICES PROVIDED

Responsive Website Design & Development

02/

Requirements

  • 1Strengthen digital experience
  • 2Refine information architecture
  • 3Unique design
  • 4Provide state-of-the-art technology
  • 5Enhance user experience
  • 6Empower staff to engage with users
  • 7Improve connectivity

03/

Challenges

Vsourz and Mirabelle addressed BTMI’s needs by focusing on the most relevant aspects of the user experience and conversion architecture which included:
  • 1Image enriched layouts
  • 2Step-guided navigation
  • 3Categorised information
  • 4Responsive features

The website needed to have an appealing layout as well as provide a smooth and engaging user experience with multiple images / videos and supports multi-language feature.

04/

What we did

Designs

  • 1Powerful imagery – focused on compelling images that would attract and inspire the target audience
  • 2Overlay effects – small additional layers with further information would appear on the top of all the clickable boxes and images
  • 3Consistent branding – the colors and fonts of the website are branded to be consistent with the corporate identity and contribute to increasing brand awareness
  • 4Visual effects – box images and letters showing different colors when hovering over to indicate the boxes / phrases are clickable
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Development

  • 1Responsive website adapts all of its elements automatically so that its optimally displayed in any device.
  • 2Megamenu enriched with the images gives a clear idea for the user to navigate to their area of interest.
  • 3Filters in relevant pages are provided to help the users to navigate in each of the areas easily.
  • 4Easy registration with simple steps, enabled users to add and update their details easily.
  • 5Trip planner with easy steps to plan and decide on the itinerary and manage timings.

SEO Activity

  • 1Performed competitive benchmarking
  • 2Reviewed existing landing pages and optimised based on the findings as well as shared ideas to create new ones
  • 3Optimised the Page Title and Meta Description
  • 4Analysed the data and accordingly shared recommendations based on findings
  • 5Technical SEO, content marketing, International SEO (Global) & local SEO (Caribbean), Setup for multilingual versions
  • 6Google Tag Manager and advance Google Analytics setup for better data analysis
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05/

Outcome

+ 1 %
  • State-of-the-art Website Designs
1
  • Increased Visitors
+ 1
  • Improved User Experience
1 .000.000
  • Increased Conversion

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