Cobone

A House of Deals!

The Middle East’s biggest ‘daily deals’ platform

01/

Description

Launched in July 2010 in Dubai, Cobone is the Middle East’s biggest ‘daily deals’, or group buying, site featuring daily deals on the best things to do, see, eat and buy in the UAE and Saudi Arabia.

Industry

Discount offers & deals – multidisciplinary industries

Location

UAE & Saudi Arabia

SERVICES PROVIDED

iOS and Android Mobile App Design & Development

02/

Requirements

Cobone had a website in place and required a mobile app which enabled the customer with pleasant and seamless experience throughout their journey

03/

Challenges

  • 1Building an app that works seamlessly with existing web architecture
  • 2Designing & prototyping compelling and conversion focused user experience
  • 3Friction-less user journey, throughout the app with support of multiple language
  • 4Integration with multiple payment gateways

04/

What we did

Design

  • 1Collaboration with Cobone team and identified key design elements to meet the customer expectation and accomplish business goals
  • 2Delivered optimal user journey fit for purpose for mobile app consumers, by analysing business objectives and existing learnings
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92AE6AEB-BC09-4F5F-AD5E-DB637019E5CB-min

Website Design

Collaboration with Cobone team and identified key design elements to meet the customer expectation and accomplish business goals

Group 19

Development

  • 1Adopted Agile methodology for rapid delivery of short & long term goals
  • 2Seamless integration with existing backoffice systems
  • 3Multiple payment gateway integration including Apple Pay & Mada
  • 4Implemented various analytics tool to show customer behaviour and analyse the trends
  • 5Integrated with campaign tools for different marketing channel
  • 6Integration with reporting tool

05/

Outcome

+ 1 %

Increased Downloads

  • Increased Downloads
1

Increased Active Weekly users 

  • Increased Active Weekly Users
+ 1

Optimised Conversion Daily Ratio 

  • Optimised Conversion Ratios
1 .000.000

Integratedwith Apple Pay&Mada

  • Integrate with Apple Pay & Mada