Electricshop

Migration to Shopify Plus for scalable ecommerce growth

01/

Overview

Electricshop.com is a UK based online electrical superstore offering a wide range of branded consumer electrical goods. Established in 2001 and acquired by TVA Technology Ltd in 2015, the company leverages over three decades of industry experience. Electricshop.com is recognised for its high quality product range, rapid responsiveness, and dependable customer service.

The objective was to migrate from a bespoke ecommerce platform to Shopify Plus to support scalability, improve conversions, and strengthen the overall digital experience, while enabling key commercial, operational, and compliance requirements.

BUILT

Shopify Plus

Industry

Consumer Electrical Goods

Location

United Kingdom

SERVICES PROVIDED

Shopify Plus migration, conversion optimisation, integrations, performance improvements, checkout customisation, SEO and marketing enablement

02/

Requirements

  • Migrate from a bespoke platform to Shopify Plus for scalability
  • Improve conversions and digital experience
  • Implement loyalty, Klarna, dynamic discounts, and GDPR compliance
  • Enable robust stock management
  • Enable advanced marketing capabilities

03/

Challenges

  • Highly competitive electronics market with margin pressure
  • Legacy system migration to a scalable Shopify Plus setup
  • Maintaining performance and GDPR compliance across feature rich pages

04/

What we did

  • Delivered a phased Agile migration from a bespoke platform to Shopify Plus for scalable growth.
  • Used heatmap and behavioural analysis to optimise product detail pages and support conversion.
  • Implemented loyalty functionality to encourage repeat purchases and improve long term value.
  • Integrated Klarna to offer flexible payment options and reduce checkout friction.
  • Set up dynamic discounts to run promotions with greater control.
  • Introduced Click and Collect to improve convenience and fulfilment flexibility.
  • Improved site speed and performance across feature rich pages.
  • Delivered checkout customisation to align the buying journey with business needs and compliance.
  • Strengthened SEO foundations and implemented Google Shopping to improve visibility.
  • Implemented tracking to support data driven marketing and ongoing optimisation.
  • Ensured GDPR compliance across the customer journey and marketing setup.

05/

Outcome

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  • Successful Shopify Plus migration with a future ready architecture
  • Stronger GDPR compliance and operational efficiency
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  • Improved conversions, site performance, and overall customer experience
  • Enhanced market competitiveness through data driven marketing

Contact Us

Planning a Shopify migration or looking to improve ecommerce performance? Speak with our Shopify team to discuss your next phase of growth.

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