Rachel Galley

A Shopify store created for a luxury
direct to consumer jewellery
experience

01/

Overview

Rachel Galley is a renowned jewellery brand under TJC, The Jewellery Channel, a leading British home shopping channel and online retailer. Known for its modern and elegant designs, the brand wanted to establish a dedicated direct to consumer ecommerce presence that reflected its premium positioning.

The objective was to create a Shopify store that captured the brand’s luxury identity while delivering a high performing and scalable shopping experience. The platform also needed to support customer engagement, improve product discovery, and provide a strong foundation for long term ecommerce growth.

BUILT

Shopify

Industry

Jewellery

Location

united kingdom

SERVICES PROVIDED

Shopify development, ecommerce UX, responsive storefront design, product discovery, checkout optimisation, Instagram and Klaviyo integration

02/

Requirements

  • Build a dedicated Shopify ecommerce store aligned with luxury brand positioning
  • Deliver a responsive and conversion focused experience across devices
  • Enable advanced search and filtering for improved product discovery
  • Integrate Instagram and Klaviyo to support engagement and personalisation
  • Optimise checkout and present products with high definition imagery

03/

Challenges

  • Translating a luxury brand aesthetic into a usable and high performing digital experience
  • Balancing premium design with conversion optimisation and mobile performance
  • Maintaining site speed while using rich visuals and integrated platforms

04/

What we did

  • Worked closely with stakeholders to align the brand vision with the digital direction for the store
  • Designed a Shopify storefront that reflected the brand’s luxury positioning and supported stronger customer journeys
  • Implemented advanced filtering to improve product discovery across the catalogue
  • Enhanced product detail pages with high definition imagery and clear calls to action
  • Integrated Instagram to support social storytelling and Klaviyo for personalised email campaigns
  • Improved performance through image compression and more efficient script handling
what-we-did

05/

Outcome

+ 1 %
  • Delivered a premium direct-to-consumer Shopify platform aligned with the brand’s luxury identity and craftsmanship
  • Improved product discovery, customer engagement, and conversion performance
1
  • Strengthened customer relationships through social integration and lifecycle marketing
  • Built a scalable ecommerce foundation designed to support future growth

Looking to launch a premium ecommerce store or strengthen your digital brand experience? Speak with our team to discuss your project requirements.

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