Zinc Sports

A Shopify experience tailored for
multi-market expansion

01/

Overview

Zinc Sports is the UK’s leading scooter brand, offering a wide range of products including kids’ scooters, stunt scooters, electric scooters, and ride-ons. The website also serves as a support hub with warranty registration, product guides, and after-sales service information. The brand focuses on making fun, safe, and innovative scooters accessible to all age groups.

The objective was to introduce a US-specific shopping experience within the existing Shopify setup. This required localised content, controlled product visibility, and seamless navigation, while maintaining a consistent brand experience across regions.

BUILT

Shopify

Industry

Consumer Goods Retail

Location

United Kingdom / United States

SERVICES PROVIDED

Shopify enhancements, multi-market localisation, UX improvements, theme optimisation, regional product visibility controls

02/

Requirements

  • Launch a US specific mini site within the existing Shopify theme
  • Deliver localised content, navigation, and collections for US customers
  • Apply country based product restrictions and controlled visibility
  • Implement a country switcher with geo based redirection
  • Maintain consistent branding and user experience across markets

03/

Challenges

  • Working within a legacy theme that limited content separation and future enhancements
  • Creating a distinct regional experience without disrupting overall brand consistency
  • Preventing cross market purchase issues, including restricted products reaching checkout

04/

What we did

  • Delivered enhancements using an Agile and iterative approach in collaboration with the Zinc Sports team
  • Partially migrated the site to Shopify Theme 2.0 to support greater scalability and easier content management
  • Developed dedicated US specific Home Page layouts, navigation structures, and promotional banners to create a more relevant regional experience
  • Implemented a country switcher and geo based redirection to guide users towards the correct market version of the site
  • Applied cart level product restrictions to control product visibility and reduce cross market checkout issues
  • Refined the user experience through updates to reviews, ratings, typography, and colour consistency across the site
what-we-did

05/

Outcome

+ 1 %
  • Delivered a fully localised US shopping experience with tailored content and product availability
  • Enabled smooth multi market operations with automated redirection and compliance controls
1
  • Improved user experience and visual consistency across regions
  • Established a future ready Shopify setup to support ongoing international growth

Planning a multi-market Shopify setup or looking to expand into new regions? Speak with our team to discuss your next ecommerce initiative.

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