Clearly, every second counts in the fiercely competitive world of ecommerce. The following post provides useful tips for Shopify site speed optimisation to help you improve your store’s performance. But first, we look at how to assess your site’s speed.
For each of these free analytic tools, all you need to do is enter your web address in the search field. You will then be presented with a series of metrics indicating your website’s speed.
Once you have an idea of how your site is performing, you can then begin to optimise it. Below are 10 ways you can achieve this on a Shopify site.
A fundamental aspect of your store that has a huge impact on speed is the site’s theme. With a wide selection of free and paid-for Shopify themes to choose from, you must ensure that you pick a fast and responsive one.
Once you’ve chosen a theme, keep it updated to guarantee the requisite fast speed.
In 2021, 72.9% of all ecommerce sales are expected to be generated through mobile devices. Clearly then, having a mobile optimised site should be a high priority. The good news is that Shopify is one of the most mobile-friendly ecommerce platforms available. But even so, taking some additional steps, such as implementing a simple site navigation, will further improve the user experience for browsers on mobile devices.
Using pop-up windows for products can be a strategic way of conveniently allowing customers to view an item. After all, it gives the customer an opportunity to get an overview for items of interest without having to navigate to the respective product pages. However, for all the convenience, pop-ups can also significantly lengthen website loading times. Overall, your online store will perform better in search results by avoiding features that slow down your site speed.
Liquid is a sophisticated Shopify coding language, which can be used to develop advanced features on your website. But sometimes, utilising it can lead to your system having to “loop”, or search, through lots of products.
Loops can negatively impact Shopify performance and cause significantly increased loading times. This can be a particularly salient problem if you have a large product catalogue. In these instances, consider proceeding without using the Liquid code in question.
Prominent hero-image slideshows are an impactful feature for your homepage. The only problem is that you need large, high-resolution images, which negatively impact your site speed. As a workaround, consider using a single hero image with an effective call to action.
Every app you install on your Shopify store slows down website performance a touch. Before you install new plugins, weigh up the benefits they will provide against the cost of increased loading times.
Additionally, go through the apps you’ve already installed and conduct a similar analysis. Removing unnecessary ones will lead to a faster store, which can potentially translate to higher conversion rates.
Broken links and an excessive number of redirects not only lower your Shopify site speed, they also negatively affect your SEO. Go through your site carefully, ensuring that all links are working.
Also, avoid 302 redirects, which cause additional HTTP requests and delay data transfers. Use Shopify’s redirect function from your navigation panel instead to avoid this issue.
Following the steps outlined above will help your Shopify store run smoothly. That being said, it’s important to note that your Shopify site speed optimisation is an ongoing process. You need to regularly run Shopify site speed audits to stay aware of your site’s performance and identify emerging issues.
Shopify performance takes a lot of time and effort, but ultimately it will be worth it. You’ll improve customer satisfaction, experience higher conversion rates, and have a successful store that delivers results. For extra peace of mind that your site is running at peak performance, you can get in touch with the trusted Shopify experts at Vsourz.