Tourism Board Online Ecosystem

State of the art strategy driven set of services and technology platform to Innovate and lead for Tourism boards.

• Employing a clever combination of design, content and technology
• Centralization in terms of design, content guidelines, campaign guidelines, decision-making, staff control, performance monitoring and reports.
• Decentralization in terms of content creation, campaign creation, targeted local markets, diversification of activities and local management.

• Marketing department should have more visibility into campaign success failure, revenue generation activities and more control to quickly setup and under take campaigns.
• Analytics and reporting: What gets measured gets managed – large complex CMS portal are not too cha- llenging to implement, but the challenge is to keep analysing, getting meaningful and actionable data
• KPI identification and Fulfillment.