To grow your online business or website, you’ll be looking to reach and connect with your target audience. The more of the right people that visit you online, the more successful your digital presence will become.
Sometimes it’s about volume, the more visitors, the more advertising revenue or eCommerce sales you’ll convert. And sometimes it’s about being highly targeted, selling a niche product to a niche audience.
Whether you’re just starting or looking to grow an already established digital business incrementally, paid media is an essential component of your growth plans. Strategically executed and carefully crafted paid media campaigns position your brand for clicks right where your audience are, and deliver a return.
Pay per click (or PPC) is about displaying ads on other websites and platforms, and you only pay for each click. Google led this market development, and since a great deal of large social media platform and ad networks all offer the opportunity to be present on their platforms so you can gain new customers across: