The Top Shopify Plus Features and Benefits
Shopify Plus stores increased 37% year-over-year by the fourth quarter of 2021. Currently, 61.1% of Shopify Plus stores are based in the US, 8.2% are UK-based, and Australian users come in third at 4.9%. While Shopify is popular across a wide variety of industries, the top three most common categories of items sold on the platform are “apparel”, “beauty and fitness”, and “home and garden”. The majority of Shopify Plus stores employ between 1 and 24 employees, but an impressive 52 individual stores employ more than 5000 staff members.
There are currently over a million live Shopify stores and 25,604 of them are running Shopify Plus. Following its current trajectory, the number of Shopify enterprise customers is only expected to grow in the coming years. So, if you’re looking for an eCommerce platform that can provide your business with the tools it needs to grow, Shopify Plus is an ideal choice. Let’s break down some of its top features.
Shopify Plus Multiple Stores
Shopify Plus Multiple Stores is a great feature for merchants who want to manage online stores in different currencies and languages. This ensures worldwide accessibility and allows you to easily expand your enterprise into additional marketplaces. And thanks to a new dashboard design, it’s easier than ever to manage your Shopify Plus Multiple Stores.
From one location, you can access Shopify Plus multi store analytics, allowing you to gain a deeper insight into customer behaviour and preferences from location to location. Additionally, you can manage and customise staff accounts and user permissions and create automated processes tailored to each international store. This is an ideal solution for businesses that want to expand their reach into new markets without sacrificing quality or customer service. You can manage all your stores in one place with a wide range of tools that make it easier than ever to succeed in today’s global marketplace.
Wholesale Channel Management
Wholesale eCommerce is a rapidly growing industry, and Shopify Plus has made it easier than ever for businesses to take advantage of this opportunity. With the Shopify Plus Wholesale Channel Management feature, you can easily add a wholesale channel to your Shopify Plus store. This allows you to manage both retail and wholesale customers from one central location. Your Shopify Plus wholesale channel can have its own separate storefront with its own unique branding, products, and pricing.
Here are some other things Wholesale Channel Management allows you to do:
- Sell on the Handshake marketplace. The handshake marketplace is a B2B platform launched by Shopify and built specifically for Wholesale eCommerce businesses. With access to this fee-free marketplace, you can reach a wider audience of potential wholesale customers within the same Shopify ecosystem.
- Create a separate, password-protected storefront. This is ideal for wholesalers who want to keep their wholesale products and prices hidden from the general public. By password-protecting your wholesale storefront, you can rest assured that only authorised retailers will have access to your inventory.
- Allow your customers to quickly purchase, track and reorder. By streamlining the wholesale purchasing process, you can make it easier for your customers to do business with you. Customers can easily track their orders and reorder products with just a few clicks.
- Create custom price catalogues for individual customers or groups. This is a great way to offer discounts or custom pricing for specific customers or groups. You can create price catalogues for VIP customers, first-time buyers, or high-volume purchasers.
- Enable fixed-price lists, percentage off, or volume-based discounts. You have the flexibility to offer a wide range of custom discounts and promotions that make the most sense for your business.
- Review orders before invoicing for negotiated details. This allows you to double-check orders for accuracy and ensure that all the customer and order details are correct before sending an invoice.
- Automatically integrate loyalty and reward programs. You can easily integrate your loyalty and rewards program with Shopify Plus to automatically award points or discounts to your wholesale customers. This is a great way to encourage customers to keep doing business with you.
Shopify Plus Flow
Shopify Plus Flow is a new feature that makes it easier than ever to automate your business processes. With this application, Shopify Plus merchants can create custom back-end workflows that automate repetitive tasks and personalise the customer journey — without ever needing to write a single line of code.
Ideal for high volume merchants, Flow takes the pressure off your admin staff and eliminates tedious tasks such as emailing suppliers or identifying and categorising customer segments. With Shopify Plus Flow automation, you can create targeted marketing and promotional campaigns, trigger action-based personalised email content, and automatically identify risky orders.
Shopify Plus Flow means that your business never misses a beat. If a VIP customer makes a purchase, you can be sure that they’ll receive the 5-star treatment every time. If an order is placed with a high risk of fraud, your staff will be flagged, and the order can be reviewed before it’s processed. Here are some other convenient things you can accomplish with Flow:
- Receive automatic alerts when inventory is running low. With Flow, you can set up automatic alerts that notify you when your inventory levels are running low. This way, you can quickly reorder products and keep your shelves always stocked.
- Generate custom reports. Flow makes it easy to generate custom reports based on the data you need. For example, you can create a report that shows all orders placed in the last 30 days, or all orders placed by VIP customers.
- Tag customer segments. With Flow, you can easily segment your customers and target them with specific marketing campaigns. If you want, you can create a segment for first-time buyers and send them a discount code to encourage them to come back and shop with you again.
- Automatically hide and publish. Flow can automatically hide or publish products based on your criteria. You could, for example, set up a rule that hides all products that are out of stock.
Launchpad is a new scheduling and automation tool that allows Shopify Plus merchants to coordinate and execute events such as sales, product releases, and marketing campaigns. Acting as a virtual to-do list, it takes over the tedious task of manually scheduling and completes the necessary actions according to your specifications.
With Shopify Plus Launchpad, you can easily coordinate complex events that involve multiple teams and processes. For example, if you’re launching a new product, you can use Launchpad to schedule when the product will be added to your website, when the marketing campaign will start, and when the sales team will start processing orders. Launchpad is also great for coordinating seasonal events such as Black Friday sales and holiday promotions.
Here are some other key features of Launchpad:
- Real-time tracking & reporting. Launchpad allows you to track the progress of your events in real-time and view detailed reports. This way, you can see how well your event is performing and make necessary adjustments on the fly.
- Schedule front-end Shopify Plus customisations. Product descriptions and images, pricing, and other front-end elements can all be scheduled and changed in advance. This means your website is always up-to-date and aligned with your latest marketing campaigns.
- Control stock levels. You can easily manage and control stock levels across multiple locations with the help of Launchpad automation. If you’re running low on inventory in one location, you can automatically place refill orders to ensure that your shelves are always stocked.
- Implement captcha technology. With Launchpad, you can implement captcha technology to prevent bots from accessing your website. This protects your website from malicious attacks and ensures that only real humans have access.
Another Shopify Plus feature includes script running abilities, which allow you to execute small segments of code for added Shopify Plus customisation. Using the Script Editor, Shopify Plus developers have additional control over the way your customers interact with your online store. They can add special offers and discounts, upsell and cross-sell products, and make detailed changes to the checkout experience. With this high level of autonomy, you have the freedom to experiment and test out new ideas.
Shopify Plus web development experts can create scripts using the Shopify Scripts API, which is based on a limited version of the Ruby programming language. These small pieces of custom code fall into three categories:
- Line-item scripts. These scripts can adjust the pricing of an item whenever it is added to a cart, by issuing discounts or adding promotions.
- Shipping scripts. These scripts can be used to change shipping methods and rates when a customer reaches the shipping page.
- Payment scripts. These scripts run each time your customers access a payment gateway, and they can change, hide or re-order the gateway.
Shopify Scripts can be run on both the online store and your custom Shopify apps, giving merchants and Shopify Plus developers the power to create fully customised shopping experiences. The Script Editor also has a built-in debugger, so you can easily test your scripts before they go live.
Some examples of how Shopify Plus developers can use scripts:
- Create tiered pricing
- Set minimum threshold discounts
- Bundle products
- Create VIP targeted promotions
- Define shipping methods
- Offer bulk discounts
Speed & Power
Shopify Plus is one of the fastest and most powerful eCommerce platforms on the market. It is built and designed for high-performance, with the capacity to handle millions of visitors and orders without any slowdowns or disruptions. Shopify Plus features can easily accommodate your growth as your business expands thanks to its scalable infrastructure.
Uptime is a major concern for any enterprise-level Shopify Plus merchant. Just a few minutes of downtime can cost you thousands in lost sales. Shopify Plus gives you the peace of mind that your store is always up and running. It currently boasts a 99.9% uptime record across all geographical regions and major Shopify services.
Shopify is a Google Cloud Customer, meaning the platform benefits from the same infrastructure that powers some of the biggest sites on the Internet. The platform can support approximately 11,000 checkouts per minute during traffic spikes and can handle orders of any size. And if something goes wrong, Shopify has a team of experts on call 24/7 to help you troubleshoot and get back up and running as quickly as possible.
Unlimited Staff Accounts
As your business grows, you’ll need to add more staff members to help with the day-to-day running of your store. Shopify Plus features give you the capacity to add an unlimited number of staff accounts, so everyone can have the access they need to do their job. This includes adding custom permissions for each staff member, so you can control what they can and can’t do in your store.
Shopify Plus also gives you the ability to create multiple admin roles, so you can easily manage access to your store’s most sensitive information. This is perfect for larger businesses that need to control who can see and make changes to critical data. With this additional level of control, you can be confident that your store is always secure and that only the people who need to have access to certain information can see it.
Apps & integrations
Shopify Plus comes with a huge range of apps and integrations, all of which can allow merchants and Shopify Plus developers to automate business processes and improve efficiency.
There are currently over 3,200 apps available on the Shopify App Store, and many of them are free. Some of the most popular apps include:
- Yotpo: This app allows your customers to easily add reviews of your products.
- MailChimp: This popular email marketing platform has a dedicated Shopify app that allows you to easily connect your email marketing campaigns to your store.
- Klaviyo: This app allows you to create highly personalised email and SMS marketing campaigns, based on your customer’s purchase history and browsing behaviour.
- Oberlo: This app allows you to easily find products from AliExpress and add them directly to your store with just a few clicks.
- Instafeed: This app allows you to display your Instagram feed on your store, so you can develop your social proof and boost customer engagement.
These are just a few examples of the types of apps and Shopify Plus integrations that are available. You may also connect Shopify Plus with other third-party platforms, such as PIM, ERP, 3PL, WMS, and more. Being a modular platform, it gives you the flexibility to add or remove any apps or Shopify Plus integrations as your business needs change. And if you can’t find an app that meets your needs, you can always hire a Shopify developer to create a custom solution for you.
Advanced Security with SSL Certificates
Shopify Plus is Level 1 PCI DSS compliant, which means it meets the highest standards for online security. All Shopify Plus stores come with an SSL certificate, which is used to encrypt sensitive information, such as credit card details.
In addition to the SSL certificate, Shopify Plus security features also include two-factor authentication and account recovery. These features help to protect your store from unauthorised access and ensure that only the people who should have access to your store can do so.
If you’re a Shopify Plus merchant, you can also get an Extended Validation SSL certificate included in your plan for free. This is the highest level of Shopify Plus security available and will show your customers a green padlock in their browser’s address bar, to let them know that your store is safe to use.
Another Shopify Plus feature is its fraud analysis tool, which allows you to monitor your store for suspicious activity. If any fraudulent orders are detected, they will be flagged for manual review so you can decide whether to cancel or fulfil the order.
Hire a Shopify Plus Developer
Shopify Plus is the perfect platform for large businesses that are looking for a scalable, reliable, and secure eCommerce solution. It comes with all the features and functionality you need to run a successful online store, including a wide range of apps and integrations, advanced security, and dedicated support.
Hire a Vsourz Shopify Plus developer to get your Shopify Plus store up and running. Our Shopify Plus development agency has extensive experience in building and customising Shopify stores. We’re readily available to help you create a store that’s tailored to your unique business needs.
Contact us today to get started.