Why Your Website needs to be Designed Using WordPress
This article will explain exactly why WordPress is the ideal choice.
WordPress is a content management system (CMS) based on PHP and MySQL. To put it simply, this means that you’ll be able to edit the content of your website, updating and altering it as your business changes and grows, quickly and easily. The admin area has been designed to be intuitive and accessible, and this applies even if you have zero experience of working on a website.
It’s this ease of control which comes at the top of any list of WordPress advantages. Once your developer has got the site up and running you can have fun exploring ‘behind the scenes’ and learning just how easy it is to update the content. The intuitive user interface makes it possible for individuals throughout your organisation to access the site and make changes. The fact that updates take effect immediately will encourage creativity and allow you to react in real time to changes in the business environment. Use WordPress and, in no time at all, you’ll be in complete control.
Another huge advantage of WordPress is that it allows you to create a custom designed site. Although you can utilize themes or work with a template, the WordPress plug-ins which are available will allow you to add to and expand upon a basic website to create something truly unique. Whatever you need to satisfy the demands of your team or, even more importantly, of your customers, there’s every chance that an existing plug-in can be downloaded and installed free of charge. In this way, you’ll be able to create a site which not only meets all your technical requirements but which also captures your brand. Use WordPress and enjoy a bespoke site which is yours and yours alone.
Use WordPress and you’ll never be alone. The WordPress ‘community’ has grown to huge proportions over the past decade, and that means the resources you need to update and manage your website are never difficult to find. Support of this kind is genuinely invaluable. And will make it easy for you to always ensure that you have exactly the website your business needs.
Online security is an issue which is only going to grow in prominence in the next few years. We’re all getting used to reading stories about businesses or organisations being hacked, having data stolen or being asked to pay a ransom to free their systems up. The fact that WordPress is a secure system will offer peace of mind to you and the people you do business with. Regular updates will ensure you stay on top of the latest threats, and keep your website one step ahead of the hackers and malware that threaten its integrity.
‘Content is king’. You’re probably sick of hearing that, but it’s one of those clichés which survives because it happens to be true. Great content is what will draw people to your site and encourage them to visit repeatedly. It will enable you to engage with prospective customers, and establish your credentials as an expert in your field. Many platforms require an in-depth knowledge of coding before you’re able to add pages and posts, but that’s not the case with WordPress. You’ll be in complete control of the content on your site at all times, able to adjust it to drive your business forward.
Plug-ins not only make it simple to create a unique site, they allow you to easily add the features your business needs. That might mean shopping carts or an e-commerce option, it might mean social media buttons. No matter what features you’re looking for, you’ll be able to add them via plug-ins which are as simple as downloading apps to your smartphone. The ease with which you can add exactly the features you need is just one more reason why WordPress is the ideal platform.
Search Engine Optimisation (SEO) plays a vital role in pushing your website up the search engine rankings. WordPress websites are engineered from the ground up to be appealing to search engines and the search engine crawlers which power them. Plug-ins make it easy to optimise your pages, and to monitor the degree to which individual pages have been successfully optimized. As with all other aspects of your site, WordPress puts you firmly in control.
If you’re using a platform which doesn’t offer responsive solutions, then you’re damaging your business for no good reason. A responsive platform is one which runs just as well no matter what kind of device it is accessed via, meaning searches made on the move will yield the same fantastic results. WordPress offers the promise of a responsive site, and one which can be managed and updated simply by people with little or no experience. Millions of people worldwide have chosen WordPress. It’s time for you to do the same.