Insights

Ecommerce businesses invest heavily in a range of strategies that bring a higher volume of targeted traffic to their online stores. But for all those efforts, the key factor that s...

Achieving ecommerce success extends beyond generating good traffic to your Shopify store. After all the hard work that’s gone into getting visitors to your website, you want them t...

Every ecommerce store owner has a goal of generating more traffic and turning more website visitors into buying customers. But there’s another important metric that is often overlo...

As online shopping continues to rise, making the decision to set up an online store is a great one. But that’s only the beginning. A lot of work must go into market research, brand...

Cybercrime has been growing exponentially over the past twenty years. Since 2000, the Internet Crime Complaint Center has observed annual financial losses from cybercrimes rise fro...

Shopify apps deliver a plethora of benefits for ecommerce merchants. They enable you to add different features and functionality that help you to enhance customer experiences. From...

The way customers shop has drastically changed from what it was just two decades ago. The advent of the Internet and growing familiarity online has led to more people shopping virt...

How is your ecommerce site currently performing? Is it as well as you hoped? Perhaps your Shopify’s a shambles or your Magento’s in a muddle. Whatever situation you face, you so...

What is ecommerce conversion rate optimisation? It’s the reason your ecommerce website exists. Attracting visitors to a website is one thing but it won’t boost the bottom line of y...

When it comes to running a successful ecommerce business, few things are simple. However, conversion rate is at the heart of how to increase online sales and simply cannot be ignor...

Calling 2020 an ‘unusual year’ would be like calling Amazon an online bookshop. Our role as ecommerce specialists is to predict the future. Forecasting trends, customer behaviour, ...

Earlier this year, I noticed the ceiling in my small home office was a little curved, where it used to be straight. So I did the most logical thing; jabbed at it hard with a sharp ...

There’s no doubting the fact that the COVID-19 pandemic and the accompanying lockdown, although it had a chilling impact on large parts of the economy, has provided a massive boost...