Transforming people’s travel through transformative active experiences.
Founded in 2003, Macs Adventure specializes in active adventure travel across the UK, Europe and Worldwide. They are a specialist in creating self-guided walking, cycling and biking holidays, allowing customers to explore the world on their own by bike or on foot with expert tailor-made itineraries. Their existing business had 3 individual websites – UK, USA, Germany operating independently of each other.
Initially, Macs Adventure engaged with us to implement a booking engine and CRM platform to manage their day to day operations. The objective was to automate end to end business processes and reduce the manual work and minimise multiple software usage. Having built a good relationship and successful track record, their marketing team approached us to “think ground up” and completely redesign their websites for the UK, USA and Germany. Having 3 independent sites would mean duplication of efforts in managing products, content and functionality during regular updates.
We worked together with Macs in-house steering and project management team to devise a new system and deliver below requirements: