5 cool features for your Magento fashion site

By Vsourz - 21 August 2019
If you need any convincing that Magento ecommerce features make it the perfect platform for your fashion ecommerce site, then look no further than the list of leading fashion brands that already make use of Magento to power their online presence. The list of prestige names which utilise the power of Magento ecommerce solutions includes, but is not limited to:
  • Harvey Nichols
  • Osprey London
  • Christian Louboutin
  • Hermes
  • Paul Smith
  • Bvlgari
  • Kurt Geiger
  • Jaeger
  • Agent Provocateur
  • PrettyLittleThing

The reason why these fashion ecommerce giants rely on Magento for their fashion ecommerce requirements is the sheer range of exciting features the platform offers. Although you may (for now) be running a small to medium sized fashion ecommerce website, there’s no reason why you shouldn’t be able to access the kind of features that power the biggest names in the world. After all, the chief advantage of ecommerce solutions is that they level the playing field between businesses of different shapes and sizes, allowing even the freshest start-up to take advantage of Magento ecommerce website design and reach a potentially global audience. In the simplest possible terms, opting for Magento will have a direct impact on your bottom line, boosting the number of people you reach, the impact of your website and the design options you can make use of. It does all of this by offering state of the art features which include the following:

Responsive websites

The number of people using mobile devices to access the internet is higher than it’s ever been. Your customers value the convenience and ease which means that they can browse fashion options, make a choice and complete their purchase, all while out and about and on the move. For that reason, it’s absolutely vital that your ecommerce solutions work just as well on a device like a tablet or smart phone as they do on a laptop or desktop. If a prospective customer has to wait for a page to load, or finds that the view of the products isn’t as appealing as it should be, then they’ll simply go elsewhere for their fashion requirements.

Magento ecommerce website design is completely responsive, making your website the convenient choice for customers from all corners of the globe.

In addition to delivering responsive websites, Magento 2 makes it simple for anyone running a fashion ecommerce store – working closely with experts like those at Vsourz – to develop progressive web apps. The advantage of these apps is that they allow traders to boost SEO and conversion rates.

Personalisation

A personal experience is the holy grail of virtually every online retailer, from fashion to food and drink. Ecommerce product personalisation means being able to tailor offers, incentives to buy and actual products via an in-depth understanding of each individual customer. Metrics such as demographics, location and purchasing history can all be leveraged to deliver a sharply focussed offering to the people who visit your fashion ecommerce store.

Cross-selling

A Magento ecommerce website design can be set up in a way which enables cross selling of the full range of goods on offer. By combining data analytics and complex sales algorithms with simple to use drag and drop mechanics you can offer visitors to your site the chance to complete an outfit with added accessories or combine individual items in order to put an entire look together.

Creativity

The versatility and flexibility of Magento ecommerce solutions enables you to fine tune each and every aspect of your ecommerce solutions in order to put together the most appealing and enticing content possible. Rather than simply being an online version of a catalogue of goods with the addition of a check out page, Magento ecommerce website design lets you add bespoke features such as videos, images, style guides and customised landing pages.

Security

Online security is becoming increasingly important, and Magento makes use of features such as Strong password encryption, Google ReCAPTCHA and two-factor authentication to ensure the security of all the information your customers share with you. When even large corporations can be badly harmed by the reputational damage of a hack or data breach, security of this kind is vital.

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