Whether you’re just starting out, or you’re looking to make improvements to an established site, you might find yourself asking, “why is my Shopify store not converting?” Read on for the answer to this frequently asked question as we discuss how you can troubleshoot and repair your store to increase Shopify sales.
Diagnose your store, implement solutions, and boost sales on Shopify
It’s extremely important that your website is aesthetically appealing and professional. By presenting a strong brand identity online, you will instil confidence in your website visitors. When you choose Shopify, you get access to a range of templates, tools, and applications to easily construct a great looking site.
In addition to having a striking design and maintaining a professional image, it’s important to be distinctive to stand out from the crowd and be memorable. You can survey your sector to get a grasp of what works, what doesn’t, and where there are opportunities to be unique.
User experience is everything in ecommerce and has a direct impact on conversions. If customers have a hard time getting around your site, then they’re much less likely to buy your products. The main way that visitors will traverse your store is through your navigation menus. It is, therefore, vital that these are intuitive and user-friendly.
The best practice approach is to have a “shop” button prominently in the header menu. This should direct visitors to the page for your collections or a drop-down menu divided into different product categories. It is also advisable to include links to the other important pages on the header menu such as “Contact”, “About Us”, and “FAQ” pages.
Employing psychological triggers is a strategy that seeks to create a sense of urgency. This pushes consumers to act quickly by buying your goods before they sell out. There are many ways in which you can effectively use this tactic.
For example, you can run a limited time only offer on a product and add a countdown timer to the page. As the opportunity to make a great saving on an excellent product literally ticks away customers are more likely to feel a psychological imperative to act. Strategically placing these triggers around your site will help you to boost your Shopify sales.
The use of high-quality media is a great way to increase engagement with your brand. In addition to giving your website a vibrant look and feel, media like images play a role in helping to break up text, thus making it easier to consume.
The key is to find a balance between quality and file sizes that aren’t so large that they negatively impact loading times. It’s a good idea to compress your high-res images as much as possible without compromising quality for additional SEO benefits.
If visitors run into technical difficulties while on your site, they’ll find another company (likely a competitor) that can meet their needs. Make sure that everything is running smoothly to provide a seamless customer journey through your site.
An obvious one is to make sure that all your links work. Broken links not only look unprofessional, but they also negatively affect your SEO. Go through your store to systematically check that everything is operating as it should be. The better it functions, the more likely you are to see an increase in your Shopify sales.
A highly effective way of increasing conversion rates is to build customer trust. There are a number of ways you can go about this. For example, you can use a customer review feature. This provides the social proof that visitors seek out to ensure they’re purchasing high quality products.
There are countless other ways of building trust as well. This includes sourcing and displaying user-generated content and establishing relationships through social media. Find the methods that work best for you and apply them to your online business.
Using clear and simple copy that is tailored to your specific audience is a crucial part of increasing Shopify sales figures. Your website content should be persuasive and relevant but also accessible. Establish who your ideal audience is and write copy that resonates with this demographic.
For example, if you were selling computers to IT professionals, your content would be vastly different than if it were targeting first time computer buyers. You will likely use more technical language and jargon in the process of highlighting the benefits of your products. Be sure to know your audience and then tailor your messaging to them.
Ecommerce traffic now largely comes via mobile devices, so it’s important that your site is optimised for phones and tablets. The good news for Shopify users is that mobile-friendly design is a standard feature on the platform.
All Shopify themes are mobile responsive, which makes it easier for customers to access and navigate your store. What’s more, Shopify merchants can also develop apps for their stores on both iOS and Android to further enhance the experience for mobile users.
Many Shopify merchants know the frustration of high shopping cart abandonment rates. It’s important to understand what exactly is preventing your customers from completing checkout.
A common mistake is not being clear about the full price of products from the outset. Customers don’t like to find additional costs at checkout. Another good approach is to streamline your checkout process so that it’s as short and convenient as possible. On top of this, be sure to provide a range of payment options. Thereafter, you can implement strategies like sending reminder emails with special offers to win back customers and increase Shopify sales.
If people don’t feel like their data is secure on a site, they’re highly unlikely to purchase anything on it. That’s why it’s crucial that your customers know that your site is safe.
Fortunately, Shopify merchants are given a lot of help in this area. Shopify provides SSL certificates for every site on the platform. Importantly, this also gives the online store the “HTTPS” prefix and padlock icon, communicating to potential customers that it is a secure site. Make sure that your certificate is activated in your back-end.
Revisit your marketing strategy to establish whether your efforts are aligned with your objectives for higher revenue. There are numerous areas you can address to help you reach your goals.
This can include the implementation of upselling and cross-selling strategies, for example. Simply put, these are ways of encouraging customers to buy a more premium version of a product or additional related products.
You could also make sure that you’re making good use of relevant marketing channels. This can include content marketing, social media marketing, email marketing, and any others that are applicable. Utilising these channels helps to maximise the chances of people visiting your store and buying your products.
Further to this, you can look to develop a conversion rate optimisation plan. This involves gaining an understanding of your visitors’ behaviour. Leverage your Shopify dashboard and Google Analytics in that regard to break down customers’ journeys through your store to segments such as “added to cart” and “reached checkout”. From here you can identify trouble spots and work on ways to improve them.
Could Anything Else be Stopping You from Making Sales?
To learn more about how to evaluate your online store, speak to one of our ecommerce specialists about the best methods you can employ to boost sales on Shopify.