Insights

The customer journey provides key insights into the way customers interact with your brand. This is important because it enables you to adjust your marketing activity to do more of...

Magento and Shopify are both powerful ecommerce platforms that are capable of meeting a wide range of business needs. It’s vital for your store’s future success that you’re using t...

Building customer loyalty is a proven way of facilitating sustainable company growth. By developing strong connections with customers, you not only increase the chances of return b...

Whether you’re just starting out, or you’re looking to make improvements to an established site, you might find yourself asking, “why is my Shopify store not converting?” Read on ...

“For my part, I am not a great believer in bad luck on the cricket field, in business—in fact, any walk of life.” AB de Villiers AB de Villiers is right. Bad luck doesn’t exist, ...

The Government Design Principles (GDP) are best-practice recommendations for government to design, build and buy technology. Launched in 2012 by the UK Government Digital Services...

At Vsourz, we have an unwavering commitment towards increasing the number of women who work in the tech and design sector. More specifically, we think that there is merit in consid...

Whenever taking on a new business venture, it’s important to be able to set realistic goals and expectations. While ambition is a great thing to have, it’s unrealistic to expect yo...

In the world of cloud computing, the term SaaS stands for Software as a Service. With the consistent evolution of technical capabilities, the standard way to deliver software appli...

With advancements in technology, content management systems have evolved from being a traditional frontend-dependent platform to a more presentation-agnostic content framework. A ...

Shopify is one of the most user-friendly ecommerce platforms in the world, with unparalleled functionality and superlative customer support. For these reasons alone, it should be t...

The Shopify ecommerce platform is a powerful solution that provides merchants with everything they need to develop a fully functional online store. Upon paying an affordable monthl...

How is your ecommerce site currently performing? Is it as well as you hoped? Perhaps your Shopify’s a shambles or your Magento’s in a muddle. Whatever situation you face, you so...

The ecommerce market is burgeoning. As such, lines regarding the best platform to choose for your business can easily become blurred. But among some of the uncertainty, experts are...

The UK retail industry saw more than 100,000 jobs disappear last year, as retailers struggled with government-imposed lockdowns, high rent costs and property taxes. Globally, a num...

If you’re working on a website project and you want to deliver optimum results across the widest range of metrics – from functionality to cost and delivery – then QA (Quality Assur...

What is ecommerce conversion rate optimisation? It’s the reason your ecommerce website exists. Attracting visitors to a website is one thing but it won’t boost the bottom line of y...

When it comes to running a successful ecommerce business, few things are simple. However, conversion rate is at the heart of how to increase online sales and simply cannot be ignor...

The advent of COVID-19 has turned virtually every business sector upside down, with new digital business ideas pointing the way forward. In the four weeks following July 5th, 2020,...

Calling 2020 an ‘unusual year’ would be like calling Amazon an online bookshop. Our role as ecommerce specialists is to predict the future. Forecasting trends, customer behaviour, ...

So, you have created an online presence for your business. You have proudly launched a responsive website with all the bells and whistles you could ask for.Read more ‘Market it and...

“Data is the new oil”, rightly quoted by Clive Humby in 2006. Akin to oil, data needs to be refined, churned and utilized regularly, else, it looses it’s value in the long run. Dat...

Earlier this year, I noticed the ceiling in my small home office was a little curved, where it used to be straight. So I did the most logical thing; jabbed at it hard with a sharp ...

Creating the best website experience is a key part of driving the online presence of any business. It’s understandable for people, in many cases, to concentrate on what the website...