Al Habtoor Real Estate

Trusted name in selling, leasing, and management of commercial and residential properties.

AL HABTOOR REAL ESTATE

01/

Description

Al Habtoor Real Estate was established in 1993 and has a diverse portfolio of properties across the UAE including Hungary and Lebanon. The real estate section comprises the landmark Residential and Commercial Properties. Al Habtoor Real Estate (AHRE) offered a complete value package designed around the specific needs of clients, from state-of-the-art office spaces to luxurious apartments and luxury villas.

BUILT

Umbraco

Industry

Real Estate

Location

UAE

SERVICES PROVIDED

- Responsive website design & development
- Bespoke development
- SEO migration

02/

Requirements

  • Develop a comprehensive new website for AHRE
  • Generate sales enquiries
  • Showcase details of properties for sale in AHRE portfolio, including imagery, news, brochures, in an interactive way
Challenges

03/

Challenges

  • Industry research & benchmark analysis to identify industries best practices
  • Ensure the website is user-friendly with unique UX / UI design
  • Conversion focused and optimised customer journey to search & view properties
  • Property search tool with different property filters
  • Identifying the feature-rich, robust and widely used CMS

04/

What we did

Design

  • Goal-based UX and UI design strategy to create a mobile-first responsive website
  • Better visual hierarchy and page breakdowns
  • Intuitive visual designs, user interface & navigation
  • Unique & user-friendly templates for pages
Design
DEVELOPMENT

Development

  • Responsive website development using Umbraco platform
  • A solution to manage properties so website user can easily browse properties and view details of the properties
  • Option to schedule an appointment for the site visit
  • Enquiry module for easy management of enquiries
  • 360 - degree view of the project / apartments
  • View / download floor plans of properties / projects
  • Dual language Website in English and Arabic

SEO Activity

  • Performed SEO audit of the website and implemented recommendations
  • Setup of analytics and other search console tools
  • Implemented the structured data markup
  • Implemented the multilingual annotation to serve local language for the local audiences
SEO ACTIVITY

05/

Outcome

+ 1 %
  • Brand new websites built using Umbraco
1
  • Conversion focused and optimised website designs
+ 1
  • Better online presence
+ 1
  • Improved branding

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