Al Habtoor Real Estate

Own Your Address

Trusted name in selling, leasing, and management of commercial and residential properties.

01/

Description

Al Habtoor Real Estate was established in 1993 and has a diverse portfolio of properties across the UAE including Hungary and Lebanon. The real estate section comprises the landmark Residential and Commercial Properties. Al Habtoor Real Estate (AHRE) offered a complete value package designed around the specific needs of clients, from state-of-the-art office spaces to luxurious apartments and luxury villas.

BUILT

Umbraco

Industry

Real Estate

Location

UAE

SERVICES PROVIDED

- Responsive website design & development
- Bespoke development
- SEO migration

02/

Requirements

  • 1Develop a comprehensive new website for AHRE
  • 2Generate sales enquiries
  • 3Showcase details of properties for sale in AHRE portfolio, including imagery, news, brochures, in an interactive way

03/

Challenges

  • 1Industry research & benchmark analysis to identify industries best practices
  • 2Ensure the website is user-friendly with unique UX / UI design
  • 3Conversion focused and optimised customer journey to search & view properties
  • 4Property search tool with different property filters
  • 5Identifying the feature-rich, robust and widely used CMS

04/

What we did

Design

  • 1Goal-based UX and UI design strategy to create a mobile-first responsive website
  • 2Better visual hierarchy and page breakdowns
  • 3Intuitive visual designs, user interface & navigation
  • 4Unique & user-friendly templates for pages
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Development

  • 1Responsive website development using Umbraco platform
  • 2A solution to manage properties so website user can easily browse properties and view details of the properties
  • 3Option to schedule an appointment for the site visit
  • 4Enquiry module for easy management of enquiries
  • 5360 – degree view of the project / apartments
  • 6View / download floor plans of properties / projects
  • 7Dual language Website in English and Arabic

SEO Activity

  • 1Performed SEO audit of the website and implemented recommendations
  • 2Setup of analytics and other search console tools
  • 3Implemented the structured data markup
  • 4Implemented the multilingual annotation to serve local language for the local audiences
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05/

Outcome

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  • Brand new websites built using Umbraco
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  • Conversion focused and optimised website designs
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  • Better online presence
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  • Improved branding