Attention! Google is Saying Goodbye to GA3
As Google is turning down Universal Analytics (GA3), starting July 1, 2023, the Universal Analytics properties will stop processing new data. In response to this, Google has introduced Google Analytics 4 (GA4) and recommends all users migrate to the newer version.
At Vsourz, we offer expert GA4 migration services to help you make the move from GA3 to GA4 with ease. Our team of dedicated migration experts will work with you to ensure a seamless transition so you can continue tracking key data and measuring your success with Google Analytics.
Step into the Future with Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics that’s offering new features and capabilities to help you measure your success more effectively than ever before. GA4 offers improved data collection, new ways to measure conversion, and expanded reporting capabilities that will give you a more complete picture of your website’s performance.
Understand Your Customers Across Key Points
With our GA4 setup services, you’ll be able to create custom reports and dashboards that give you insights into every stage of the customer journey, extending from the initial visit to the final conversion. This means you’ll have access to a wealth of data that’ll help you better understand your customers and make more informed decisions about your marketing efforts.
Improve ROI with Data-driven Attribution
Google Analytics 4 offers improved data-driven attribution, giving you a better understanding of the role each channel plays in your conversions. This facilitates strategic decision-making around your marketing and advertising. With GA4 migration, you can identify which channels are most effective at driving conversions and make smarter decisions about your marketing spend to increase ROI and maximise success.
Measure Engagement & Conversions
With GA4, you’ll have access to improved engagement and conversion metrics that help you optimise your website’s performance and make it more user-friendly. With these new metrics, you can track how users interact with your site, identify areas for improvement, and measure the success of your marketing campaigns.
Get More Out of Your Data
Data is critical to success in today’s digital world. GA4 provides expanded reporting capabilities that offer deeper insights into your website’s performance. With migration to GA4, you’ll have more data at your disposal to inform your digital marketing strategy. Making the move also allows you to identify and fix any issues that may be holding your website back.
Powerful Insights Driven by Machine Learning
Advanced machine learning is at the heart of GA4 and gives you the power to uncover insights that were previously hidden in your data. With a Google Analytics 4 property, you can use machine learning to automatically identify trends and patterns in your data and get recommendations on how to create a more effective website.
Manage Your GA4 Migration & Setup with Ease
Why Make the Switch to Google Analytics 4?
When Google switches over to GA4, you will no longer be able to track your data effectively if you don’t start migrating your website. GA4 will offer a far more user-centric experience that enables you to develop a clearer picture of your customer journey. With enhanced visualisation capabilities and greater predictive analytics, your business will experience innumerable benefits when you migrate to GA4.
Frequently Asked Questions
Many people are still asking “Should I use GA4 or universal analytics?” The truth is, if you don’t make the switch to GA4, your business will miss out on all the benefits that GA4 has to offer. And eventually, Google will make Universal Analytics completely obsolete, and you will not be able to access your Universal Analytics data or view your reports. Although Google has not yet announced the date when this will happen, it’s better to start making the switch now while there is still enough time.
No, your use of Google Tag Manager won’t affect your migration to GA4. GA4 has been designed to work seamlessly with Google Tag Manager, so you can continue using Google Tag Manager to manage your tags and tracking code. With Google Analytics 4 ecommerce tracking is a breeze.
If you switch to GA4, you’ll likely need to update your cookie prompts since the way you track your customer data will have changed. To ensure you remain compliant with privacy regulations, it’s best to consult with a GDPR expert and a GA4 guide before making any changes to your cookie notification prompt.
When you migrate to GA4, you will still have access to all your data from Universal Analytics for six months (after July 1 2023). However, it’s important to note that when you compare GA4 vs GA3, the former uses a different data model than Universal Analytics, so you won’t be able to merge your data together. And if you want to hold onto your Universal Analytics data indefinitely, then it’s important that you export your historical UA reports during the six-month period, or you risk losing your data.
Yes, GA4 is still useful if you don’t have a mobile app version of your website. While GA4 does have the added feature of providing in-depth app usage analysis, it will still allow you to collect data from the desktop and mobile versions of your website, even if you don’t have a mobile app. Google Analytics 4 enhanced ecommerce features also make it ideal for any ecommerce store even if you don’t have an app version.