Your target audience is engaging with each other, news, videos and brands on social media. Whether you want to reach a targeted community of business to business buyers or engage with a global, fashion-forward audience if you’re not active on social media, you’re missing the opportunity to achieve:
Yet, when building your digital advantage, social media can feel like yet another thing to do. You might be wondering where to start and what’s involved in benefiting from being part of the conversations on social media. And crucially is it even worth it?
We’re a social media agency that helps you plan, create and manage multi-platform social media marketing campaigns. You’ll need a proactive agency partner that gets how to make it happen, how to keep it moving, and how to deliver optimal returns on your social media investment that drives the bottom line.
From online brand reputation, community engagement and managing social media content, our agency services can help you launch, grow and build a profitable audience on social media.
It’s no secret that social media is massive. If you need convincing at all, the average person checks their Facebook account on mobile over a dozen times a day. And whereas Facebook is enormous, there’s ample opportunity to reach and engage your audience across youtube, Instagram, Twitter and plenty of other social platforms as well.
Whereas your website or app relies on people coming to it (or downloading it) on social media, you can be part of the conversation where it’s already happening.
Further, according to Ofcom, over half of the UK population turn to social media for their news. And as the platforms have developed, you’ll likely recognise that social media is where groups of friends organise events and families chat and plan the next gathering.
Meanwhile, for younger audiences, it’s the place where social interactions happen. For older audiences, social media has become a part of the everyday lives of many.
It can also prove a precarious place for brands. Social media at its purest is a conversation, and brands that let customers down via poor customer service or fail to meet their expectations can expect people to share their stories of whoa on social media.
And of course, when carefully planned and managed, a business’s social media presence, coupled with excellent customer experience on and off social, can earn glowing positive endorsements. From positive reviews, through shares and likes that help grow your marketing, get it right and social media can drive your digital advantage faster and more effectively than you might have thought possible.
As Oscar Wilde famously said, “There is only one thing in life worse than being talked about, and that’s not being talked about.”
To build your online reputation, grow your reach and meaningfully engage your target audience, you need to be talked about positively on social media.
Because social media, in general, is such a massive part of people’s lives, it goes to say that there’s also an awful lot going on. You only need to tune in to one of your social feeds to see loads of content, holiday snaps and carefully targeted paid advertisements.
And whereas this volume of content and opportunities to click like or share is what makes social media so powerful, its also what can make it a challenge for your brand marketing to stand out and engage.
Gone are the days of interrupting peoples conversations on social media and expecting to do well. Instead, you need to create value-added opportunities and appealing moments for people to want to engage with you on social. Your marketing needs to cut through all the noise in a way that appeals to your target audience.
Further, there’s a decent chance your competitors will be looking to do exactly that too. As such, our agency helps plan for success with a clear social media strategy.
We start with your audience, where, how and why you can engage with them. We also look at your competitors, creating unique and innovative opportunities to stand out. We plan your social media strategy geared for success over time, so you can understand where you are and what you need to do at each stage of the social media marketing journey for real growth.
There are so many social media platforms out there, and each operates in a slightly different way. From the conversational twitter through the visual stories of Instagram, to realise your digital advantage on social media, you’ll be looking to understand where the customers you want to reach are spending time.
Social media marketing executed poorly can be very wasteful and expensive. We save you the pain of heading off down the wrong path because by centring all of our social media marketing work around a rich series of audience insights.
Because each of the leading social media platforms is keen to take some marketing, spend off you, and also off of the other platforms, if you know where to look you can find a great deal of data that can help inform the very best social media campaigns.
Across over a decade of practised agency services helping our clients with high performing social media marketing, we’ve honed our craft to inform your success with actionable insights. These insights enable your social marketing to target just the right people, on only the right platforms, for success.
As social media companies have grown, they’ve become more sophisticated in how they serve up marketing content and keep people on board and using their platforms.
Today, it is no longer enough to have a company page or agency account. Whereas that’s undoubtedly the place to start, to do well, you’ll need to create content relevant to your customers across each platform that invites engagement. And use social media marketing to make sure the right people find that content.
From stories that help reinforce your value proposition, to bespoke video creation and content marketing, we create the social media assets and content you need to make sure you reach your customers and that they click to like and share. We offer social media marketing agency services to manage your accounts and growth ongoing too, so all you have to do is help us co-create the right messaging on behalf of your business.
A reputation for quality, or fantastic customer service, or the best products in the market, or variants thereof relevant to your business, will be one of your goals when moving your social media marketing forward.
Not least we’ve never met anyone in 15 years of agency business that wanted a lousy reputation. Our full-service social media marketing teams can help you keep the conversation alive on social media. And progress it in just the right way so you can, over time, build a fantastic reputation.
The trick here is being proactive and present. If someone comments on one of your posts, a quick reply says you care about what they had to say. Delays of an hour or two, or worse a few days, and you know what, your reputation has gone down in the person’s view. And likely impacted everyone else who might have seen the conversation. Of course, worse, they might start complaining out loud and in public on social media.
Whereas negative sentiment can creep up on any brand at any time, the best cure is prevention. We’re a social media agency equipped to help you manage the flow of conversation, guide responses and grow a positive reputation of accessible, timely and high-quality engagement.
Further, we’re a social media agency that understands the modern approaches and the importance of influencer marketing. Influencer marketing is a broad term that summarises the methods required to reach out to those people online, generally with loads of followers, who when sharing your content or brand can influence your success. Why, because the right agency approach to influencer marketing allows your messages to reach their audience complete with their endorsement.
For each customer you might talk to on social media might become your biggest.
Whether you’ve worked with a social media marketing agency before or have been busy reading up online, you might well have come across the many mixed messages out there as to if social media is worth it for a business in your sector.
Social media management and marketing is a lot more than brand awareness. Our team knows what works best across a range of sectors, and of course all the major platforms (and many of the smaller ones too!).
Because we’re partners in your digital advantage, we view it as our job to ensure you receive a return on your investment. Our agency helps you shape and run social media campaigns that work given your specific context, and drive the results that matter.