OTAKU ME

#1 Hobby Destination In The Middle East!

Hobby Destination In The Middle East!

01/

Description

Otaku ME is the exclusive distributor of giant brands like Tamiya and Bandai in the UAE and GCC. Their main goal is to spread and get more people into the plastic model hobby We were tasked with helping to create an online experience that would inform, educate and supply new and existing model makers with the latest and best kits.

Industry

Toys

Location

UAE & GCC

SERVICES PROVIDED

- Ecommerce Consultancy and Technical audit
- Website designs UI/UX
- Responsive eCommerce website development

02/

Requirements

To build a comprehensive and powerful eCommerce platform providing Otaku ME to represent a wide range of their product offerings at the same time offer customers flexible and user-friendly buying experience.

03/

Challenges

  • Migrating the website from Magento 1 to Magento 2
  • Develop a unique bespoke concept called Collector Cards that incentive's customers to complete product collections
  • Develop a cohesive solution to synchronize sales channel of both online and offline stores
  • Ensure SEO transition of the website without impacting on SEO score
  • Integration with multiple third-party systems like ERP, Shipping and POS

04/

What we did

Requirement Gathering, Analysis & Planning

  • Liaising with Otaku ME business team to understand the business needs
  • Aligning the business needs with IT requirements
  • Identified third-party integration requirements and carried out technical analysis
  • Resource mobilization & planning development road-map
REQUIREMENT GATHERING, ANALYSIS & PLANNING
Design

Design

  • Highly engaging, conversion-focused eCommerce website design
  • Adopted the Otaku ME branding and made it consistent through out the website
  • Intuitive navigation and seamless customer buying journey
  • Entire website design workflow connected across the number of product categories

Development

  • Successfully migrated the website from Magento 1 to Magento 2
  • Advanced product search engine integration providing great customer search experience
  • Easy and fast one step checkout ensuring reduced customer abandonment & increase the conversion
  • Integration with payment gateway for online payments
  • Cutting-edge reward program implementation to ensure customers feel appreciated and valued
  • Gamified the customer buying experienced using collection card to earn a gift or reward
  • Magento Inventory Management made quick, easy and efficient by integrating DEAR system
  • Seamless integration with Connect POS – a cloud-based POS system
  • Integration with Aramex shipping and transport service with real-time shipping rate calculation
DEVELOPMENT

05/

Outcome

+ 1 %
  • Improved branding look and feel on websites
1
  • Increased conversion by optimising the customer journey
+ 1
  • Better grouping & categorization of products through smart taxonomies
1 .000.000
  • Automated business processes by integrating the eCommerce store with POS & other third-party systems

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